Optimizely Web Experimentation is foundational for larger businesses

Optimizely Web Experimentation hosts a myriad of features relevant for experimentation and A/B testing. The tool itself is regarded as a market leader and certainly performs as such--though like any software--it isn't without its own bugs. That being said, Optimizely Web Experimentation's greatest strength is its maturity in the testing/experimentation space. We have been able to leverage the expertise of Engineers, System Architects, Project Managers, Strategists, on top of the normal account manager. Optimizely Web Experimentation seeks approval on a very personal level by having that 1:1 attention that smaller companies may not be able to provide. With Optimizely Web Experimentation, we're about to test hypotheses against our target audience to ensure optimal business impact. Any sort of development work is safeguarded because of our testing processes. We are able to identify what development work is worth pursuing and what isn't based on the experiment results deployed by their platform. That being said, we also utilize agency resources to increase velocity and time to test. Their RapidX add-on allows clients to take advantage of seasoned Optimizely developers and project managers who can assist with maintaining strict timing when it comes to designing, engineering, launching, and even analyzing results.