Overview
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…
Great for messaging validation!
Full-Featured Testing Platform for a Reasonable Price
VWO at use!
VWO is the way to go
Great testing platform with lots of features
Very happy we chose to work with VWO
VWO - the best decisions for your site.
Recommended for websites with high volume traffic
VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!
VWO: The tool you never knew you needed.
A great suite of UX tools to understand your users and test ideas
Multivariate and A/B Testing Done Right
VWO: An All-in-one CRO platform
The perfect tool for marketers wanting to take control of testing
VWO is an easy to use platform for CRO
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Multivariate testing (8)8.888%
Pricing
Subscription
$99.00
TESTING
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CONVERSION OPTIMIZATION
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Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $49 per month
Product Demos
Technasium Meesterproef vwo 2017 - 7 Infitite runner demo
Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo
PWS Arne en Ruben 6 VWO - demo RED-cel
Demo freerunning BSM vwo 6 jan 2014
Examentraining Engels VWO LES 2 DEMO
Demo Kijk- en luistertoetsen Engels
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 8.2a/b experiment testing(1) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 9.1Split URL testing(1) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.8Multivariate testing(8) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 6.4Multi-page/funnel testing(1) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 8.2Cross-browser testing(1) Ratings
Preview your experiments across multiple browsers at once.
- 7.3Test significance(1) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 7.3Visual / WYSIWYG editor(1) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 9.1Advanced code editor(1) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 6.4Visitor recordings(1) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 6.4Preview mode(1) Ratings
Preview your experiment before running it live on your site or app.
- 6.4Test duration calculator(1) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 9.1Standard visitor segmentation(1) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.3Behavioral visitor segmentation(1) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.1Traffic allocation control(1) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7.3Website personalization(1) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 6.4Heatmap tool(1) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 6.4Click analytics(1) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 6.4Scroll maps(1) Ratings
Scroll maps display how far down the page users scroll.
- 8.2Conversion tracking(1) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.2Goal tracking(1) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 7.3Test reporting(1) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 5.5Results segmentation(1) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 8.2Experiments results dashboard(1) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates. With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay. |
VWO Features
Testing and Experimentation Features
- Supported: Multivariate testing
Additional Features
- Supported: A/B Testing
- Supported: Split Testing
- Supported: Code Editor
- Supported: Multi-Page Tests
- Supported: Geo Behavioral Targeting
- Supported: On-Page Survey
- Supported: Self Hosting
- Supported: Comprehensive Reporting
- Supported: Revenue Tracking
- Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
- Supported: DIY Visual Editor (WYSIWYG)
- Supported: Advanced jQuery based API
- Supported: Enterprise Level Security
- Supported: Log Observations
- Supported: Testing for Mobile and Tablet Websites
- Supported: Advanced Segmentation
- Supported: Cross-Browser Previews
- Supported: Mobile App A/B
VWO Screenshots
VWO Video
VWO Integrations
- WordPress
- Drupal
- BigCommerce
- Mixpanel
- Shopify
- Google Analytics
- Magento Commerce Cloud (formerly Magento)
- Joomla
VWO Competitors
- Adobe Target
- Optimizely Web Experimentation
- AB Tasty
- Omniconvert Explore
- Frosmo
- Google Analytics
- Convert.com
- Adobe Test & Target
VWO Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(195)Community Insights
- Business Problems Solved
VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have successfully implemented and tested different hypotheses for conversion rate optimization goals, including running simultaneous tests across multiple mobile devices. The platform allows users to watch recordings of visitors who have dropped out of the ecommerce funnel, making it easy to select relevant recordings. VWO is widely utilized across organizations with multiple teams and publishing groups for format testing, optimizing sales funnels, and testing changes to website booking journeys. Additionally, users leverage VWO's valuable insight tools such as heat maps, click maps, and geo-targeting initiatives for in-depth analysis and data-driven decision-making. The platform's ease of use, flexible editing without coding, customizable tracking methods, and comprehensive visibility of ongoing tests have made it a popular choice among users looking to increase website conversion and prioritize development based on test results. Whether it's A/B testing marketing content, paid landing pages, or website pages, or reducing page load times and making data-driven decisions, VWO has proven its effectiveness in helping users optimize their websites for improved conversions and user experiences.
Attribute Ratings
- 8.7Likelihood to Renew20 ratings
- 9.1Availability3 ratings
- 8.2Performance1 rating
- 8.2Usability2 ratings
- 9.1Support Rating4 ratings
- 6.4Online Training1 rating
- 9.1Implementation Rating3 ratings
- 8.2Configurability1 rating
- 8.2Product Scalability1 rating
- 3.6Ease of integration1 rating
- 8.2Vendor pre-sale1 rating
- 9.1Vendor post-sale1 rating
Reviews
(1-25 of 105)Great for messaging validation!
- Duplicate pages to run A/B tests
- Set clear success criteria for tests
- Quickly in-app editor to make simple changes on pages to test variables
- Test tagging
- Test categorization
Full-Featured Testing Platform for a Reasonable Price
- Landing page experiments: A/B, multi-variant, etc.
- Landing page customizations.
- Visual Editor doesn't work great with all sites.
- Integration with Google Analytics.
VWO at use!
- Editing A/B tests in the front end with a GUI.
- Running multivariate tests.
- Showing the significance of results using a Bayesian model.
- User management.
- Credits usage between teams. There is no way of allocating the credits between teams.
VWO is the way to go
- Design updates.
- Functionality Improvements.
- Providing detailed data.
- Further data tracking (currently first click model).
- Reporting possible issues.
- Communicating changes in a test (i.e variation 1 and 2 swapping winning status).
Great testing platform with lots of features
- A/B tests on homepage.
- Tests can be scheduled to run at a particular time.
- Additional service for pop up messages.
- Ability to move components up/down for a test.
- A lot of bugs on PDP pages.
- Some software, while good, looks outdated.
- They can make their contracts more flexible.
Very happy we chose to work with VWO
- A/B Testing.
- Conversion Rate Optimization.
- Pricing.
- Access to features.
VWO - the best decisions for your site.
- Insights
- Tools
- Interface
- Reporting
- Functionality
- Training
Recommended for websites with high volume traffic
- 360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools.
- I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch.
- The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.
- Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support.
- For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve.
- Would be great to also cater for low volume traffic in running tests.
- VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
- The VWO interface is pretty intuitive and let's non-technical users make variants for testing
- The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
- VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
- VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
- The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant
VWO: The tool you never knew you needed.
- A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
- Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
- Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
- Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
- On-site surveys allow us to gather information directly from our users without having to seek them out and ask in person. For example, what information they would find useful for specific pages.
- Recordings of users allow us to see exactly how people use our website, so we have a greater idea of where improvements can be made.
- A/B tests give us vital information on if an idea really does work or not.
- As a UX designer myself, I appreciate how well VWO has been designed. It really is easy to use, especially for something complex like creating A/B tests.
- Our front-end team has a huge issue with how long VWO takes to load, which obviously will have a negative impact on user experience. More needs to be done to reduce this issue.
Multivariate and A/B Testing Done Right
- VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
- The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
VWO: An All-in-one CRO platform
- Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
- Form analysis. Knowing how users are interacting with the survey.
- Surveys. Conducting various levels of surveys via the platform.
- Segmentation in Surveys.
- Connecting it with other tools like CRM, GA, etc.
- Running multiple experiments on the same page simultaneously.
- Good reporting tools.
- Easy to use UI, you don't have to be a developer.
- Reasonable pricing.
- Any advancements on the split testing are also welcome.
- Integration with Formissimo would be beneficial!
VWO is an easy to use platform for CRO
- VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
- Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
- I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
- The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment.
- This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result.
- If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.
Great user insight and conversion optimization tool
- When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
- VWO offers the ability to keep long term track of the performance of your goals.
- I can easily identify recordings of users that dropped out of a funnel and watch those.
- There is live chat to get support, with great response times and which is very helpful.
- You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
- You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
- The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site.
- I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.
- Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
- Easily links with GA for accurate analysis
- Heatmaps are included which allow you to see differences between test variations
- Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
- Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
- The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
- Integration with more tools, such as Hotjar, would be very handy
Just an honest review about VWO
- Allows split testing
- Allows any traffic split
- Allows segmentation
- Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
- The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
- Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
- Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
- MVT testing is too complex and in many ways impossible to actually execute.
- VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js.
- Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey.
- Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.
- Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
- Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.
- It's good for basic testing and tracking page engagement.
- If you have a complex site or are trying to use it as an analytic platform, it may not work as you would like.
VWO Review from agency perspective
- Insights.
- Reporting.
- Integration.
- Hard to build tests when dealing with dynamic content.
- The WYSIWYG can be confusing as most tests require development.
- It would be good to have an easier integration with Google Analytics.
VWO is great for well defined tests
- Rapid deployment of tests outside the normal development cycle.
- Relatively affordable pricing.
- Perhaps, streamline multi-device/browser QA process.
- Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.
Our VWO review
- Great customer service and support.
- Easy to use testing tool.
- Clear and simple reporting of stats/data.
- There is a lot to the tool that can add confusion.
- Lots of guides that sometimes are confusing too.
- Although there's great service, sometimes you are dealing with different people about one issue. Might be the time difference.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.
Great product for getting started with web testing
- A/B testing in a way that does not require changes to the website instance itself.
- Heatmap testing with minimal negative impact on load times and performance.
- Specific user recordings for more information when desired.
- We still have to rely on Google Analytics for a lot of user data and tracking.
- No good way to connect to Google Analytics goals and funnels, so there are redundant options.
- Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.
VWO review
- Ability to direct test traffic to specific user types, devices, IP addresses allows easier test previewing and allows you to direct relevant traffic to the tests.
- It is easy to set up new sub-accounts and sub-users so relevant people can view relevant accounts.
- Ability to send preview links and QR codes of test variations.
- The idea of having heatmaps with test variations are great. However, I find the VWO heatmaps largely unreliable, and don't show much data.
- The previews links are really important so we can send our tests to clients before setting them live. However, they are really unreliable and are quite difficult for clients to use. You have to ensure the client clears their cookies and views the test in incognito, which is fine, but even after doing this it does not always work.
- Building tests can be quite awkward as the code editors are overlaid over the view of the page, so you can't instantly see what the changes to the code do to the page -- you have to close the code editor, then select to correct variation. If you then find something isn't right, you find yourself repeating this a lot.
cheap option
- Very communicative.
- They come up with great ideas on their own.
- Easy tools.
- Great reporting.
- They try to push their ideas on you instead of learning your brand.
- Time zone differences (based in India) make it difficult at times.