Adobe SiteCatalyst: Great software, difficult learning curve
Overall Satisfaction with Adobe Analytics
Pros
- Provides highly detailed reports on very specific metrics.
- Reports are very easy to share and understand.
- Able to assign customizable measurement perimeters.
- Identify poor performing web pages.
- Track success of digital marketing campaigns.
Cons
- Learning how to use SiteCatalyst is quite difficult.
- Initial implementation of software is challenging.
- Support is less than helpful in most cases.
- We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.
Primarily, we compared SiteCatalyst with Google Analytics. We found that when using Google Analytics, Google retains ownership of the information gathered and generated by our website. Not owning our data made our organization uncomfortable, which is one of the main reasons we went with Adobe.
Using Adobe Analytics
15 - They represent marketing, public relations, IS&T, human resources, and our not-for-profit foundation offices.
2 - They belong to our eBusiness team and are charged with managing our public facing websites.
- Monitor and manage traffic on our public facing websites.
- Track digital campaign performance.
- Identify performance issues with individual web pages.
Evaluating Adobe Analytics and Competitors
We implemented SiteCatalyst at Intermountain before I joined the organization and I am unaware of which analytics solution was in place prior to my hiring date.
Adobe Analytics Implementation
- Vendor implemented
- Implemented in-house
Implementation was handled in-house with the assistance of Adobe.
Adobe Analytics Training
- In-person training
- Self-taught
If you don't have someone to help you learn this software, I would absolutely not recommend buying it. Without training, SiteCatalyst is entirely ineffective.
Adobe Analytics Support
Not Sure - I don't know if we pay for premium support, although I suspect we don't due to the high price tag.
Using Adobe Analytics
Adobe Analytics Reliability
Integrating Adobe Analytics
- Not to my knowledge
I don't know
Relationship with Adobe
I don't have information about our terms.
Comments
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