Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Adobe Analytics helps you to understand customer journey
A wholistic software analytics tool. Must for Enterprises.
Great comprehensive tool which made us 50% efficient.
Analytics power house
Adobe Analytics for those deep in data.
Data handling and analysis tool with powerful analytics features
Intuitive Solution for Marketing Campaigns Data Analytics Generation.
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. …
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Pageview Tracking (9)9.191%
- Lead Conversion Tracking (9)9.090%
- Device and Browser Reporting (9)8.787%
- Bounce Rate Measurement (9)8.686%
Reviewer Pros & Cons
Video Reviews
12 videos
Pricing
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Features
Web Analytics
Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.
- 9Lead Conversion Tracking(9) Ratings
This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.
- 8.6Bounce Rate Measurement(9) Ratings
This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.
- 8.7Device and Browser Reporting(9) Ratings
This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.
- 9.1Pageview Tracking(9) Ratings
A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.
- 9.3Event Tracking(9) Ratings
This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.
- 9.1Reporting in real-time(9) Ratings
This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.
- 8.9Referral Source Tracking(9) Ratings
This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.
- 9.4Customizable Dashboards(9) Ratings
This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(822)Community Insights
- Pros
- Cons
Customization Flexibility: Reviewers have praised the platform for its high level of customization, allowing for bespoke metrics tailored to specific business needs. Some users appreciate the flexibility in data structure and allocation, which enables them to manipulate and analyze data according to their requirements.
Usability and Efficiency: Users have noted the platform's usability, especially within the Workspace module, as it enables efficient and effective work processes. The intuitive drag-and-drop functionality for ad hoc analysis and custom variable creation is particularly valued by reviewers.
Comprehensive Insights and Reporting Capabilities: Reviewers find the platform superior in providing in-depth analysis that surpasses other similar solutions in the market. They appreciate its comprehensive insights, powerful reporting capabilities, integration with other Adobe products, and limitless segmentation capabilities for detailed analytics and reporting.
Challenging for Novice Users: Some users have found the tool to be challenging for novice users due to its complexity, especially regarding data privacy concerns that vary by location. The intricate nature of the tool may require additional training and support for those new to such platforms.
High Server Resource Requirement: Users have mentioned concerns about the tool requiring significant server resources to operate, particularly when processing big data, which could pose challenges for some organizations with limited IT infrastructure or budget constraints. This demand on server resources might necessitate additional investments in hardware or cloud services.
Inefficient Sharing Capabilities: Several users have noted that the sharing capabilities of the tool are inefficient, particularly when setting up executive dashboards and sharing reports with multiple stakeholders. Additionally, they expressed frustration at the lack of streamlined processes in this aspect, leading to inefficiencies in collaborative work within teams and across departments.
Attribute Ratings
- 10Likelihood to Renew43 ratings
- 8.2Availability12 ratings
- 7.9Performance11 ratings
- 6.8Usability34 ratings
- 3.7Support Rating41 ratings
- 7Online Training5 ratings
- 1.2In-Person Training5 ratings
- 8.1Implementation Rating10 ratings
- 9.9Product Scalability2 ratings
- 7.8Professional Services5 ratings
- 7.3Contract Terms and Pricing Model6 ratings
Reviews
(1-4 of 4)Adobe SiteCatalyst: Great software, difficult learning curve
- Provides highly detailed reports on very specific metrics.
- Reports are very easy to share and understand.
- Able to assign customizable measurement perimeters.
- Identify poor performing web pages.
- Track success of digital marketing campaigns.
- Learning how to use SiteCatalyst is quite difficult.
- Initial implementation of software is challenging.
- Support is less than helpful in most cases.
- We are able to track traffic coming into our websites based on traditional marketing devices such as billboards. This offers us the ability to calculate the ROI of a web URL, which has proven to be valuable.
- Monitor and manage traffic on our public facing websites.
- Track digital campaign performance.
- Identify performance issues with individual web pages.
- Vendor implemented
- Implemented in-house
- In-person training
- Self-taught
Follow-up training is too expensive.
- Not to my knowledge
Adobe Analytics (SiteCatalyst) as Digital BI
- Organizes your data: clickstream data by default is not "clean" so one area where SiteCatalyst excels is the presentation of this data in multiple clean ways.
- Data access: different organizations like to access and work with data in different ways, SC allows you to access (think Data Warehouse, Discover, API, Feeds), manipulate (think Classifications, Processing Rules) and report on (Dashboards, Report Builder, Scheduled reporting) your data as you see fit.
- Can expose TOO much data to business users.
- The sheer amount of reporting available can lead to false insights by users that are not product experts.
- Requires expert level experience for any implementations.
- Report automation to reduce and enhance analyst resources.
- Actionable insights gathered through the tool which are leveraged for overall ROI gain.
- eCommerce site level and global KPI reporting and baselines for conversion and funnel metrics.
- Hourly and On-Demand reporting of a wide range of metrics across multiple departments and functions.
- IT & Operations Support issue research and resolution tool.
- eCommerce Ad-hoc Analysis.
- Professional services company
- Online training
- Self-taught
- Internal BI
- Internal OMS
- Third Parties (Data Extenders)
- Front end web system.
- More third parties.
Adobe Analytics/SiteCatalyst Review
- Supports custom implementations.
- Intuitive reporting interface.
- Ability to "slice and dice" data elements and metrics in multiple ways.
- Legacy implementations (prior to tag management and context data variables/processing rules) can be difficult.
- Inability to correlate "click tracking" with "page load tracking" data.
- Dashboard reporting limited in the amount of data that can be displayed.
- Report Builder Excel interface is clunky and limited in what it can do.
- Formatting of reporting exported to Excel.
- Ability to see user flows through processes.
- Measurement and reporting of web traffic.
- Implemented in-house
- Don't know
- Online training
- In-person training
- Self-taught
- Data feeds into offline databases.
Powerful platform with extensive functionality and strong integrations to other products.
- Adobe SiteCatalyst does a good job at providing a platform for collecting website behavioral data. It has many variables that can be used and can be adapted to meet many business needs.
- Adobe SiteCatalyst does not do a great job at tracking online marketing campaigns. It does not have great multi-visit campaign attribution or statistical modeling built-in
- Adobe SiteCatalyst does not do well at providing segment comparisons, which require an add-on product (Adobe Discover).
- Adobe SiteCatalyst does not provide Pathing capabilities across multiple visits.
- Adobe SiteCatalyst derives its ROI from improvements made to the website and conversion rate increases that can be attributed directly to use of SiteCatalyst.
- Adobe SiteCatalyst is used to provide directional guidance for improving websites. Using data collected about website use, web analysts can suggest website improvements that will improve conversion rates.
- Vendor implemented
- Implemented in-house
- Professional services company
- Online training
- In-person training
- Self-taught
- E-mail tools like ExactTarget, Responsys
- CRM tools like Salesforce.com
- Marketing Automation tools like Eloqua & Marketo
- Voice of Customer tools like OpinionLab and Foresee Results
- Customer experience tools like Tealeaf and ClickTale