Overview
What is Semrush?
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis…
An SEO Specialist's Perspective
Powerful Insights for Strategic Digital Campaigns
TrustRadius Insights
Our Go-To Marketing Tool
One of the best SEO tools allied with digital marketing agencies
Make fantastic advertising keywords.
SEO tool for market analysis
Great tool for keyword discovery!
Semrush is a must for any SEO pro
Stay on top of the SEO status of all of your websites. Generate superb keywords for advertising.
"Sehm-rush" or "Ess EE Em Rush" - either way, it gets the job done!
The best SEO tool on the market
Semrush Review
Satisfied with Semrush
Semrush Is Awesome
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Site audit / diagnostics (144)9.393%
- Keyword analysis (148)9.393%
- Competitive analysis (143)9.191%
- SERP ranking tracking (144)7.979%
Reviewer Pros & Cons
Pricing
Pro
$139.95
Guru
$249.95
Business
$499.95
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $139.95 per month
Product Demos
Semrush Domain Analysis Demo - Best SEO Tool 2023?
Branalyzer Review, Demo + Tutorial | Low-Cost Semrush/Similarweb Alternative for Competitor Analysis
Semrush Review + $9864 Bonus + With Free Trail
SEMRush Review (SEMRush Best Features, Demo, Pros And Cons)
Long Tail Keywords with SEMrush - Keyword Golden Ratio
Features
SEO
Core features related to search engine optimization
- 9.3Keyword analysis(148) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 8.5Backlink management(141) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 7.9SERP ranking tracking(144) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 8.5Page grader(123) Ratings
The tool scores each page of your website for SEO.
- 9.1Competitive analysis(143) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 9.3Site audit / diagnostics(144) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 8.1Site recommendations(133) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 7Task management(88) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 4.9Local SEO(123) Ratings
The tool helps optimize your website for local searches.
- 7.7Social SEO(101) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 8.5Mobile SEO(108) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 8.9Global SEO(109) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 9.1Multi-domain support(110) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 8Integration with web analytics tools(114) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Semrush?
Semrush is an online visibility management software-as-a-service platform.
Offering over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, integration with Google and task management platforms, Semrush provides solution for all companies who are serious about online presence.
Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases;
- Over 43 trillion backlinks;
- 21 billion keywords;
Semrush Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Semrush Video
Semrush Integrations
Semrush Competitors
Semrush Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(721)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
SEMrush has proven to be an invaluable tool for users across various industries, helping them improve their SEO strategies and achieve measurable results. With SEMrush, even those without prior knowledge of SEO have been able to boost their rankings and organic visibility over the last 16 months. The software is widely used for campaign management and competitor analysis, particularly in the organic SEO space. Users rely on the Projects feature to track keyword visibility, identify site problems, and monitor link tracking. The Organic Research tab is a favorite among users for analyzing domain rankings and keyword rankings. SEMrush also excels in keyword research, providing users with valuable insights into volume, competition, and difficulty. It aids in determining article topics, optimizing headers, title tags, meta data, and body copy for informational landing pages. Tracking and reporting on rankings for high-value keywords as well as monitoring competitors' rankings are common use cases of SEMrush. The platform also serves as a powerful tool for higher-level industry research and gaining insights into the competitive landscape. Additionally, SEMrush is occasionally utilized for site health metrics and other technical data. Following an extensive adoption by SEO agencies, SEMrush has become the principal tool in their toolbox. This software provides unparalleled information to agencies and clients alike through its advanced features like competitor analysis reports. SEMrush enables agencies to benchmark their SEO campaigns, track progress over time, and gain a competitive advantage in the market. It plays a pivotal role in conducting website audits, formulating solid SEO strategies, creating content marketing plans, and training new SEO professionals on best practices. Furthermore, SEMrush offers comprehensive insights at a reasonable price when compared to other tools available in the market. Its rapid innovation and frequent updates add more functionality regularly, ensuring that users stay ahead of the curve and continue to benefit from cutting-edge features. Whether it's conducting keyword research or enhancing on-page optimization checks, SEMrush proves to be an essential tool for marketers looking to make data-driven decisions and achieve success in their SEO efforts.
Position Tracking: Highly Beneficial for Keyword Rankings Many users have found the Position Tracking feature of SEMrush to be highly beneficial for monitoring keyword rankings and tracking competitors. They appreciate the detailed insights provided by this tool, which allows them to stay informed about their SEO efforts and make data-driven decisions.
Comprehensive Site Audits: In-depth and Accurate Analysis The comprehensive Site Audits offered by SEMrush have been praised by many users. They find these audits to be in-depth and accurate, providing valuable information about areas that need improvement on their websites. This feature helps them optimize their websites for better performance and search engine rankings.
Local SEO Capabilities: Effective Optimization for Specific Locations Users have found the Local SEO capabilities of SEMrush to be helpful for analyzing and optimizing their clients' websites for specific locations. This feature assists them in improving their clients' local search visibility and attracting more targeted traffic.
Confusing User Interface: Some users have found the user interface of SEMrush to be confusing and not user-friendly, leading to difficulties in navigation and understanding the toolsets.
Technical Issues: There were reports of technical issues with the SEMrush website, including frequent crashes and periods of inaccessibility. These issues negatively impacted the overall user experience.
Steep Learning Curve: Several users mentioned that SEMrush has a steep learning curve, particularly for those who are new to SEO or SEM. It takes time for users to fully grasp all the features and functionalities of the software.
Based on user reviews, the following are the three most common recommendations for SEMrush:
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Take advantage of the trial and explore all parts of the software. Users recommend trying SEMrush before committing to the paid version. They suggest using the free trial to fully explore the software and take the time to set everything up properly. Users highly recommend utilizing SEMrush for keyword tracking and research.
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Consider SEO requirements and compare with other tools. Reviewers emphasize the importance of considering SEO requirements before choosing SEMrush. While they believe SEMrush is a great tool for competitor analysis, users suggest evaluating other options if comparable or superior tools are available at lower costs. They mention that SEMrush is a basic, free tool that does the job, but other tools may be more sophisticated, including the paid version of SEMrush.
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Leverage expert knowledge and resources. Users suggest working with a consultant or expert to fully understand SEMrush and leverage its insights for marketing efforts. They recommend taking advantage of webinars, video tutorials, and customer support to get the most out of the tool. Additionally, reviewers mention that there may be at least one element or tool in the toolkit that users may not realize they need, highlighting the need for expert guidance.
Overall, users highly recommend using SEMrush for obtaining large amounts of data on competitors and keywords. They find it helpful for evaluating their ranking through live data and true search listings. However, users also advise considering other options if comparable or superior tools are available at lower costs and stress the importance of understanding SEO requirements before choosing SEMrush.
Attribute Ratings
Reviews
(1-25 of 148)- Analytics
- Quick auditing support.
- Deep dives into client accounts.
- Competitive insights across an industry.
- Competitive insights are limited and often follow the wrong competitors.
- Estimated traffic estimates are nearly always way over the top.
- Many tabs can be confusing for newer users.
An SEO Specialist's Perspective
- Keyword research, ideation, and organization (with the Keyword Magic tool). The way this tool works really helps with our own internal process too
- Process support - meaning it's very easy to incorporate SEMRush's various tools into a team's process. We are a new team and still building processes and find the workflows within SEMRush to be intuitive and helpful in building our team's processes
- Competitive information - there are a lot of ways to dive into competitive research, which is great because that's always a big question from clients and from our team as well- what are competitors doing, how are they doing, etc.
- I wish there was a way to upload a list of keywords you already have and see search volume, etc. This can be achieved through Site Audit or Projects (forget the exact terminology) but it's clunky to do it that bc there's a lot of other things you have to fill out
- I just need to explore the features more, honestly! I know I'm not using SEMRush to its fullest potential
Powerful Insights for Strategic Digital Campaigns
- Keywords Research
- Backlinks Analysis
- Pillar topic research
- Local Grid
- Accurate Position Tracking
Our Go-To Marketing Tool
- Competitor Reporting
- Keyword Research
- Ranking Tracking
- The trend graph in the Keyword Magic report is confusing and should stay static (showing in Jan-Dec order no matter what the month currently is)
- Most of the data is a day delayed. That seems to be more related to Semrush data sources than anything else
- Excited about the Top Stories tracking feature, but it's not without its errors. Looking forward to improvements there
- Make SEO reports quickly
- Daily Google SERP SEO Alerts
- Organic investigation of the competition
- Reports of SERP's only of Local SEO
- Checking local files for all countries
- Improve reports On Page SEO Checker
Make fantastic advertising keywords.
- Keyword research
- Backlink analytics
- Technical site audit
SEO tool for market analysis
- Backlink Analysis
- Keyword Overview
- SEO Audit
- Toxic Backlink
- Competitor Analysis
- Semrush Sensor
- PPC Keyword Volume
- Semrush Trends
- Seo Writing Assistant
Great tool for keyword discovery!
- Traffic measurements
- Relevant keyword search
- Target market selection
- Market consolidation
- Menu navigation
- More timely update of data
Semrush is a must for any SEO pro
- Keyword research.
- Organic traffic overview.
- Backlink analytics.
- Technical site audit.
- Additional user seat policy.
- Ability to connect Log File Analyzer to Amazon S3.
- Ability to export reports easily to Google Data Studio.
Stay on top of the SEO status of all of your websites. Generate superb keywords for advertising.
- Site audits and reporting.
- Keyword generation for paid advertising.
- SEO analysis of prospective clients' websites.
- I haven't encountered any features that are hard to use or missing functionality.
- Great visuals for keyword position tracking, love that you can see the page that is ranking
- Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
- Shows many different and useful views for competitive research
- Great templated keyword research tools for those who are not as hands-on with SEO
- I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
- The auto-generated reports don't get nearly as specific with drilled-down info as I would like. It seems the options are broad but shallow. Especially compared to how good some of the visuals and tables are in-app.
- Some of the views/research features (like Organic Research/Keyword Gap) are a little redundant in my opinion.
- I wish keywords for Position Tracking weren't so expensive
- Some of the keyword data from Google - like volume - is slow to update, so you may be seeing data that is weeks old, which in certain scenarios can be a hindrance.
The best SEO tool on the market
- SEO Tool
- Customer Service
- Reporting
- Pricing
Semrush Review
- Keywords Research
- Site audits
- Competitors analysis
- backlink audits
- more filter options on keywords research
Satisfied with Semrush
- Creates Simplified Reports
- Easily Monitor and Manage Traffic Analytics
- Allows you to Perform Advanced SEO Tasks with Ease
- Semrush Only Provides Data for One Search Engine, Google
- Some Competitive Analysis Features Cost an Additional $200 per Month Extra
- Their Site is Hard to Use on a Mobile Device
Semrush Is Awesome
- I love how easy it is to use Semrush. It is very use friendly.
- I also loved the Competitive Analysis and Keyword Research course. That is a great tool to use when comparing your company with your competition.
- The knowledge that you gain from each individual section of Semrush is truly fascinating.
- I also am a big fan of the different keyword research knowledge that Semrush shares with you.
- I only have one suggestion. Semrush was awesome.
- The tests in the Competitive Analysis course were a little bit difficult at times so I would try to improve them a little bit but honestly, I really enjoyed using Semrush.
SEMRush is the best SEO tool
- It's one of the most comprehensive SEO tools on the market.
- It focuses mainly on the factors which Google and other major search engines use as indicators of high-quality content, so your content will be properly optimized.
- It includes a unique Content Explorer feature, which gives you the ability to find out what content on the web is ranking on top for the keyword you entered.
- The tool has a wide range of analytical instruments.
- Interpret Site Audit results
A great SEO software
- Reporting
- Competitor intelligence
- Keyword research
- Rank tracking
- It takes a while to learn
- Backlink tools
- Its expensive
Great Tool for SEO Project Management
- Organic research
- Domain overview (trends, pages, competitors, keywords)
- Site audits
- Toxic backlinks - Semrush shows “toxic backlinks" meanwhile Google does not show them as harmful in Google Search Console.
Perfect tool used for teaching future marketers
- Easy to use.
- Great support.
- Certifications that complement the use of the platform.
- Highly-recognised industry-level tool.
- Access to students was a little limited, perhaps providing access that corresponds to the certification videos would be helpful.
- The duration of the access for students could be extended.
Semrush is the Swiss Army Knife of SEO
- Competitor intelligence
- API access
- Organic keyword research
- Limits of account (ie. # keywords, etc)
- Distinction between projects and research
- Competitor identification
A Great Tool for SEO Management
- Reporting
- Organic research
- Tools
- No archiving for Projects
- Difficult if multiple people need to log in to the same account
- Great Features are added, but for more cost
SEMRush: It feels like cheating. It feels like other sites don't have a chance. It feels GOOD.
- Extremely well organized for agencies to navigate between tools and clients
- Endless array of features, more importantly, constantly updating
- INTENT! Talk about the ultimate effort optimiser.
- Their social media. Shame on you other SaaS companies. You cower in the shadows of SEMRush's social media team.
- There's lots of training documentation and tools, but sometimes hard to find. They should put more focus into marketing their academy.
Are you serious about the marketing! MUST have tool...
1. Audit tool - We use Semrush for various different tasks in our company. From running technical audits, so we know what fixes we need to implement for our clients in order to get a healthy website that Google will love, and the Semrush audit tool is great for that.
2. Keyword research - Keyword magic tool is a must to tool when it comes to kw research and getting new ideas for your blog
3. Rank tracker - for every client we set up rank tracker so we can focus on the main pages and their main KW
4. Reporting - Must have tool, to generate monthly reports that we can send to our clients
5. Social media scheduling... and much more...
- Technical audit report with suggestions what to fix
- Keyword research to find new topics
- Rank tracker - to track organic rankings
- Reporting - generating reports for clients or your own company
- Local GEO Grids
- Ai Content Creation
Excellent work Semrush
- Position tracking
- Client Portal
- Backlink Audit
- Lead Generation Tool
Top Software
- Competitor Analysis
- Backlink Analysis
- Search Query Ranking
- I still have not received any SWAG