Overview
What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
A great tool to evaluate websites
My experience with Similarweb
TrustRadius Insights
The MVP - Most Valuable Product - for Digital Market Intelligence
Good business tool for marketing purpose
Similarweb is like having a crystal ball for the digital world
Really useful tool with a wide variety of uses
Similarweb PRO Review
Similarweb Pro- The Perfect Tool for the Pro Marketer in you
My experience prospecting leads
Similarweb Pro a great additional to a digital team tech stack
A Game-Changer for Lead Generation
Similarweb is a great solution for small businesses without a huge team.
We really needed the ability to better …
Great Product as Advertised
Very powerful tool for preliminary PE diligence
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Competitive analysis (11)8.282%
- Competitor Research (13)7.777%
- Keyword analysis (12)7.272%
- SERP ranking tracking (8)6.767%
Reviewer Pros & Cons
Pricing
Free
$0
Enterprise
Contact sales team
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
SimilarWeb Pro - Introduction à l'abonnement Pro
Features
SEO
Core features related to search engine optimization
- 7.2Keyword analysis(12) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 6.7SERP ranking tracking(8) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 8.2Competitive analysis(11) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Sales Intelligence Data Standards
How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?
- 5.9Contact information(4) Ratings
Information about individual contacts is available and high quality.
- 6.5Company information(6) Ratings
Information about companies/accounts is available and high quality.
Financial Research
The most important features for the effectiveness of a financial research platform
- 5.6Industry-Specific Information(7) Ratings
The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry
- 5.9Independent Research Access(4) Ratings
The ability to access third-party analyses, e.g., Morningstar reports
- 4.7Macroeconomic News(5) Ratings
The quality and completeness of news and information about current macroeconomic events and trends
- 6.9Search Tools(8) Ratings
The quality and effectiveness of tools to help locate specific and relevant information within the platform
Market Research
Tools and techniques that enable qualitative and quantitative research into consumer markets.
- 7.7Competitor Research(13) Ratings
Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.
- 5.9Consumer Feedback(4) Ratings
The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.
- 6.5Competitor alerts(7) Ratings
Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.
- 7.5Market Insights and Reports(5) Ratings
Reports, newsfeeds, and information related to events, industry trends, or competitive insights.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Similarweb?
Similarweb Competitors
Similarweb Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(209)Community Insights
- Business Problems Solved
- Pros
- Cons
SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.
SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.
Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.
Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.
Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.
Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.
Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.
Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.
Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.
Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.
Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.
Attribute Ratings
Reviews
(1-25 of 117)- Market share segmentation
- Search keyword ranking
- Continuous feature development
- Explaining the difference between the different tools
A great tool to evaluate websites
- Take Advantage of Real Traffic Insights.
- Uncover Top Keyword Trends
- Content Gap Analysis
- Market Share
- Unique Visitors
- The biggest disadvantage of Similarweb Pro is the limited amount of data it can show. It only shows the basic information about a website such as how many pages it has, how many visitors it receives, how many emails it sends, and how many ad views it has. This can be a limiting factor if you want to do advanced
- Doesn't work well for website that has small traffic volumes. It can suggest very odd competitors to benchmark.
- The data, particularly in terms of page view and session volume, is usually not even directionally accurate.
My experience with Similarweb
- Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
- Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool could help make it accessible to a broader range of users.
- Monitor the market and discover emerging trends and opportunities e.g. consumer adoption of digital banks and BNPL in Southeast Asia
- Provide market intelligence to drive corporate, marketing and product strategy as well as address investment/M&A opportunities
- Identify and track competitors' marketing channels and strategies
- Getting a little too expensive while feature options/inclusions could be clearer
- Mobile experience on phones is unacceptable and needs immediate remediation
Good business tool for marketing purpose
- Provide monthly visits per website
- Provide top ranking websites in each geo
- Provide similar website information as potential partnership opportunities
- Restricted to only 1 country for our membership
- Not up-to-date creative library from advertisers
- Limited weekly usage
Similarweb is like having a crystal ball for the digital world
- Competitor analysis. We can easily spy on our rivals and understand where their traffic is coming from, which keywords are driving their organic search traffic, and even get a glimpse of their advertising strategies. This information is pure gold, allowing us to fine-tune our own strategies and steal some of their thunder.
- Audience analysis. We need to know who our target audience is, where they hang out online, and what content they engage with the most. Similarweb's audience insights give us a comprehensive view of our audience's online behavior, helping us tailor our content and marketing efforts to reach them more effectively.
- Accuracy of Data: Similarweb's data is quite reliable, but it's not always 100% accurate. There can be discrepancies in traffic estimations and keyword rankings. Improving the accuracy of these metrics would be beneficial, especially for businesses that heavily rely on precise data for decision-making.
- Mobile App Data: Mobile apps play a significant role in online media, and having more comprehensive data on app traffic and usage would be a valuable addition. Currently, Similarweb focuses primarily on websites, and expanding its capabilities in the mobile app space would make it even more relevant.
- Enhanced Demographic Data: While Similarweb offers audience insights, more granular demographic data would be helpful. Understanding the age, gender, and interests of website visitors with greater accuracy would assist marketers in crafting more targeted campaigns.
- Real-Time Data: Similarweb provides historical data and trends, but real-time data is limited. In today's fast-paced digital landscape, having access to up-to-the-minute information is critical for making quick decisions and responding to changes in the market. Adding real-time data would be a major improvement.
- Integration with Other Tools: Many digital media professionals use a variety of tools for analytics, marketing, and advertising. Enhancing Similarweb's integration capabilities with other popular tools and platforms would streamline workflows and make it easier to incorporate Similarweb data into existing processes.
Really useful tool with a wide variety of uses
We've found the shared dashboards particularly valuable when sharing insights.
- Allows comparisons to competitors
- Gives intuitive visualisations
- Allows customisation
- Clarity on what locations are included
- Merged views - several markets combined
Similarweb PRO Review
- Details into keywords for traffic sources
- Details into creative communication
- Details into spends
- App users from different sources
- Communication/creatives used on app
- In-app events' optimization
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
- User Behavior Understanding
- Technologies websites uses
- Split the traffic of websites into paid, non paid and segments within that
- Mobile specific data
- Similarweb could integrate with ad platforms and help with how data can be used in targeting
- Integration with Google sheets- to automate api much effectively
- Understand audience behaviour
- Competitor website analysis
Where similarweb is not applicable
- Analyzing website users by specific segments like say company name (which tools like factors, 6 sense could do)
- When more than simple data is required- similarweb doesn't provide the actions with the data
My experience prospecting leads
- real data
- data easy to understand
- comparative data between sellers
- Recomendation tips for search in the web
- Data of processing methods in the ecomerce web
- Visual in the front maybe is confussing when we need to choose the country that we need to search
- Competitor insights
- Keyword research
- market research
- Option between simplified dashboard views and complex ones
- monthly newsletters
- training courses
It has room for improvement in SEO rankings, as sometimes they do not appear consistent.
A Game-Changer for Lead Generation
- Intuitive user interface
- Export functions
- Use of (custom) dashboards
- Not a big fan of the payment model where you pay per country
- Would love to see more frequent updates in traffic data...weekly io monthly
- There is definitely room for more AI to improve/customize the user experience
Comprehensive Data Analytics: Similarweb PRO offers valuable insights into competitor strategies, traffic sources, and audience demographics, enabling informed decision-making, optimized marketing, and new growth opportunities.
Global Market Analysis: The location feature helps identify untapped markets, allowing businesses to strategically target specific regions and diversify their customer base, expanding their international presence.
Cons of Similarweb PRO:
Pricing:The platform's comprehensive features come at a cost, which might be prohibitive for smaller businesses or startups, potentially limiting access to critical insights.
Data Limitations: While providing valuable data, Similarweb PRO's accuracy and depth may vary for certain regions or websites, prompting the need for cross-referencing with other sources for making important business decisions.
We really needed the ability to better understand, under one dashboard, trends in our industry related to search, SEO, and affiliate marketing. Having these tools at the ready, 24/7, within one dashboard, saves us time and allows us to make quicker and more meaningful decisions about ad spend, and SEO.
Not having to collate data from multiple sources, with rich filtering, and the ability customize so much of our data, makes Similarweb a true asset and partner for our business.
- Competition Analysis
- Keyword Tools
- The data when compared to google can be off, but the differences seem to align across the board, where we trust the overarching idea of what numbers we are seeing.
Great Product as Advertised
- Traffic Analysis
- Keyword Analysis
- User Behaviour and Cross Browsing
- API Capabilities
- Easy to use web interface
- Great Customer Service
- API Documentation
- Constant UX Changes
- SEO & Traffic Analysis
- Building consumer cohorts & digital profiles
- Finding relevant digital partnerships
- Impact of Online to Offline
- Offline impacts to online trends
Very powerful tool for preliminary PE diligence
- Allows you to gain a quick understanding of a company or industry's customer demographics from an outside-in perspective without spending money to conduct a survey.
- Help you form a thesis about how an industry or company may be performing by extrapolating traffic volume.
- Quickly assess if a company is spending meaningful dollars on paid search or if there's a brand differentiation driving organic search.
- Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
- You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
Similarweb Pro
- Competitive benchmarking
- Acquisition breakdown
- Marketing Mix
- App Analytics
- Keywords
- More granularity on app data
- Deeper conversion funnel analytics
- Understanding audience behaviour
- Acquisition optimisation through keyword and channel analysis
Similarweb PRO takes insights to the next level
- Easy to use UI
- Lots of data splits
- Great customer service if you have questions
- Recommended insights would be helpful as sometimes it feels overwhelming on where to start
Great tool to review in/out-bound leads!
- Collects the data about website traffic
- Collects the data about website GEO
- Collects the data about website Traffic sources
- Many functionalities were included in the package and now they are something extra
- Is not super accurate with smaller websites
- There isn't a direct integration with HubSpot
Similar Web a great tool finding Affiliates
- Provide detail insights into websites traffic and demographics
- Help you find similar sites
- See main traffics sources driving visitors to sites
- Small sites with not much traffic won't show up
- I would love a way to see more referral type sites or linking sites
Nice and Accurate Tool
The other area where we use this tool is doing SEO analysis. The optimisations are done on the basis of key website insights we get it from this tool
- Keyword Gap Analysis
- Website score
- Competitive Analysis
- SEM
- Content Tree Maps
Similarweb PRO review
- Provides great data about websites
- Provides great competitor landscape
- Supports optimization of media deals
- Some times data is not 100% accurate
1. Competitive intelligence.
2. Understanding trends.
3. Finding new marketing opportunities.
- Keyword discovery for paid and organic search
- Referring sites to your competitors to see where they have affiliate deals
- Digital marketing spend estimates for competitors
- You get to see what creative your competitiors are using
- Mobile coverage could be better. It has improved but needs to continue.
- There are so many features, its easy to get lost in the tool.
- Clarity on the definitions on features -- maybe more tool tips with definitions.
- Organic search: Find out what terms and content your competitors are using to get free traffic
- Paid Search: What keywords are your competitors bidding on and you're not
- Affiliate Marketing: Who's pushing traffic to your competitors nand not you
Go deeper on analysis with Similarweb!
- Market analysis
- competitor analysis
- paid and organic channel analysis
- keywords analysis
- Data between devices like desktop vs mobile
- competition analysis within marketplaces across brands
- Extensive details on social media analysis
Review of Similarweb
- Website Analysis
- Competitor Analysis
- Acquisition Segments
- More Competitor Ads
- More Detailed Analysis on Sites
- Areas for Growth or Improvement within the industry
- Provides estimated search demand for keywords
- Gives estimated traffic over time for competitors across multiple channels
- Keyword research to uncover new topics
- Expensive
- Limited users per account
- Slight learning curve