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Amazon’s Fourth of July sale is the real deal — shop customer-loved picks up to 52% off

The retailer is already offering plenty of savings for the Fourth of July holiday!
Vivian Le / Kara Birnbaum / TODAY
By Emma Stessman

If you're anything like us, you're anxiously awaiting the details about the upcoming Amazon Prime Day 2024 sale. Amazon finally revealed that the mega-sale will be held Tuesday, July 16 and Wednesday, July 17.

In the meantime though, we've already found plenty of deals that you can shop right now. For the Fourth of July holiday, we've spotted deals across major categories including tech, beauty, home and more.

Here, we're sharing some of the best finds that you can grab now from Beats, Keurig, Apple and more. Happy deal hunting!

Best Amazon Fourth of July deals under $25 | Best Amazon Fourth of July tech deals | Best Amazon Fourth of July fashion deals | Best Amazon Fourth of July beauty deals | Best Amazon Fourth of July home deals | How we chose

Best Amazon Fourth of July deals under $25

Bounty Select-A-Size Paper Towels

Major sales holidays are a great time to stock up on the essentials you're already buying at a more affordable price. And Amazon has plenty of deals on essentials ahead of the Fourth of July. Stock up on paper towels and grab this double-roll pack. According to the brand, each roll is equivalent to three regular rolls.

Powrui Multi Plug Outlet

If it seems like you never have enough outlet space available, this wall charger is sure to come in handy. It features three USB fast charging ports and six outlets so there's plenty of room for all your devices.

BS-MALL Makeup Brush Set, 18 Pieces

It's time to replace your makeup brushes! Grab this affordable set while it's on sale. It comes with 18 different brushes for eye shadow, concealer and more.

Banana Boat Sport Ultra SPF 50 Sunscreen Spray Twin Pack 

While you should be wearing sunscreen all year round, it's especially important this time of year. And this spray formula makes application on the go easier. Throw one of the bottles in your beach bag or purse and you'll always be protected.

Jisulife Handheld Mini Fan

The summer heat is officially here! If you're struggling to stay cool on the go, you'll want to grab this portable fan while it's 42% off. Associate editor Kamari Stewart shares that the handy device has become a staple in her bag. “It’s a fan, portable charger and flashlight that all fits in the palm of your hand. The fan is surprisingly powerful and has several speeds."

SOJOS Retro Oval Sunglasses 

If you're looking for a new stylish pair of sunglasses without dipping into your savings, this No.1 bestseller is only $16 right now. The shades are designed with retro-style oval frames, which come in seven color options.

Weweya Sandals

With a thick, cushioned sole and waterproof and washable design, these sandals are the perfect option for beach and pool days. You can grab select colors for nearly 50% off now!

Neutrogena Retinol Face Moisturizer

When it comes to anti-aging ingredients that dermatologists recommend, retinol tends to be a top choice. This cream is an expert-approved pick and it's currently marked down by nearly 30%. It features hyaluronic acid to help hydrate your skin, while retinol targets fine lines and dark spots.

Best Amazon Fourth of July tech deals

This power strip comes in a variety of cord lengths and features a total of eight AC outlets and four USB ports. Its compact design allows you to easily place it on desks or you can mount it to the wall.

LanLuk Mini Portable Charger Power Bank

According to the brand, this mini charger can bring your battery-life up from 20% to 60% in 30 minutes. The brand also notes it's at small as an average lipstick, so you can easily throw it in your purse.

Tozo T6 Wireless Earbuds

These wireless headphones may be affordable, but that doesn’t mean they lack the features you want. According to the brand, the buds feature up to 12 hours of listening time, touch controls and a waterproof design.

Maxone 500GB Portable External Hard Drive

It seems like there's never enough storage space on your computer. But with this handy device, you can clear up space without losing your precious photos, videos and documents. It's designed to be easy to use and is powered by USB 3.0 technology for speedy transfers.

QB3001SS Ninja Fit Compact Personal Blender

This small but mighty personal blender can crush ice and frozen foods for quick and easy smoothie recipes. The blender also includes two single-serve cups with lids; you can grab it now for under $50

Apple AirPods (2nd Generation)

These AirPods are the No. 1 bestselling earbuds on Amazon, and they're currently on deal for 31% off. According to Apple, they provide more than 24 hours of listening time and deliver high-quality sound.

Beats Studio Pro

If you've been looking for a pair of over-ear headphones, you don't want to miss your chance to score nearly 15% off Beats' popular Studio Pro Headphones. More than 6,300 shoppers have given the headphones a perfect five-star rating.

"The Beats Studio Pro Wireless Bluetooth Noise Cancelling Headphones are incredible!" one person wrote. "The noise cancellation is top-notch, immersing me completely in my music. The personalized spatial audio creates an amazing listening experience, and the USB-C lossless audio ensures exceptional sound quality."

Best Amazon Fourth of July fashion deals

Baleaf Biker Shorts

These bestselling biker shorts are made with 13% spandex and feature a four-way stretch. There are even two side pockets to stow your phone and cards while on a walk or running errands.

Cushionaire Cork Footbed Sandal 

It's officially sandal season! And these bestsellers are currently 40% off. Shoppers say that they are "super comfy" thanks to the cork footbed and suede insoles.

Upopby Vintage Tummy Control Swimsuits

It's swimsuit season and if you're in the market for a new style, you can save up to 44% off on this one piece. Amazon reviewers rave about how flattering this option is with nearly 12,000 five star ratings.

Crocs All Terrain Clogs

If you have yet to experience the comfort of Crocs, now is the time to add a pair to your cart and find out why shoppers and podiatrists love them so much. This pair is designed with more traction on the sole than the original to give you more support when walking on wet ground or dirt.

Best Amazon Fourth of July beauty deals

Daolyo Pimple Patches

Say goodbye to pesky pimples thanks to these patches made with hydrocolloids that soothe and calm even the biggest of blemishes. One reviewer wrote, "I really like that these are honestly cheaper and work just the same as the more expensive products."

COSRX Snail Mucin 96% Power Repairing Essence

A Shop TODAY favorite for a reason, snail mucin might be the missing ingredient in your skin care routine. With over 92,000 five-star reviews, don't knock this unusual product until you try it.

NISHEL Travel Toiletry Bag

Perfect for any gal on the go, this stacked toiletry bag will hold all of your beauty essentials. Not only will it fit full-sized shampoos and conditioners, but it also has a handy hook on the top that makes finding exactly what you need a breeze.

Beia Bikini & Body Scrub

There's one thing we're not fans of in the summer it's razor bumps. According to the brand, this body scrub helps address your shaving woes as well as dry skin, ingrown hairs and keratosis pilaris. Save even more by clicking the coupon to save an additional 20%.

Tymo Hair Straightener Brush

One Shop TODAY writer raved about how this portable brush easily allows her to do her hair on her morning commute. "Now that I have this tool, I won’t feel as bad getting those few extra minutes of sleep, because I can quickly whip it out on the train and style my hair in minutes," she shares. "The best part is that it’s completely silent, so I won’t bother other traingoers early in the morning."

Wavytalk Hair Dryer

This compact hair dryer comes with three attachments making it a great option for all types of hair. The brand also says you can expect a fast dry time, too.

Best Amazon Fourth of July home deals

Wise Owl Outfitters Hammock

Summer and hammocks basically go hand in hand and right now you can score this customer-loved pick for under $18. One reviewer wrote, "This hammock exceeded all my expectations, providing comfort, durability, and convenience in one compact package."

Gootop Bug Zapper

It's almost impossible to sit in your backyard this time of year without getting swarmed by mosquitos or flies. This zapper is a bestselling solution designed to help keep bugs at bay. According to the brand, the blue-violet light attracts the insects and then the electric grid zaps them on contact.

Blissun 9-Foot Outdoor Patio Umbrella

This 9-foot umbrella is already an affordable choice — and right now, it's even cheaper! The perfect addition to your outdoor space, it's designed to be waterproof, UV-resistant and easy to clean.

SodaStream Terra Sparkling Water Maker

Gone are the days of stocking up on sparkling water cans at the grocery store! This bundle includes the brand's coveted sparkling water maker, one 60L Co2 cylinder, one dishwasher-safe bottle and one bonus 40 ml bubbly drops flavor.

KitchenAid Classic Series 4.5 Quart Tilt-Head Stand Mixer

Deal alert! We couldn't believe our eyes to find this classic KitchenAid mixer on sale. Designed with the brand's durable and built-to-last metal construction, you'll have this appliance for years to come.

LG 6,000 BTU Portable Air Conditioner

Judging by the high temperatures we've already seen this season, this summer is going to be a hot one. So you'll want to make sure you have a reliable cooling system in your home. This air conditioning unit can be moved from room to room to keep you cool wherever you are. It has multiple cooling modes and fan speeds to help you stay comfortable.

How we chose

We combed through Amazon's current deals to find some of the best ones on top-rated, bestselling and timely products. We also look through reviews and use our own personal experiences with the products and brands to make shopping easier for our readers.


Emma Stessman

Emma Stessman is a writer for Shop TODAY.