Amazon's titular shopping event starts tomorrow: Prime Day 2024. This year marks the retailer's 10th Prime Day, and we're already seeing some items at their lowest price ever, according to Amazon price tracker CamelCamelCamel. So, get your wallets ready because we're sharing everything you need to know for summer's biggest shopping event.
When is Amazon Prime Day 2024? | Early Amazon Prime Day deals to shop now | What is Amazon Prime Day? | How much is Amazon Prime? | What are the benefits of a Prime membership? | How to find the best Prime Day deals? | What should I buy during Prime Day? | Sign up for SMS | Meet our expert | How we chose
When is Amazon Prime Day 2024?
According to a recent press release, Amazon's 2024 Prime Day event starts on Tuesday, July 16 at 12:01 AM PDT on and runs for 48 hours through Wednesday, July 17.
Prime Day originally started as a summer savings event to celebrate Amazon’s birthday, which launched in July 2015. The only year Prime Day was not held in the summer was October 2020, which was due to the pandemic. In addition to summer Prime Day, the retailer has started offering an additional two-day sale in the fall. However, there are no details yet of a Prime-exclusive fall event.
Early Amazon Prime Day deals to shop
Amazon has already dropped early deals for you to shop ahead of next week. From Apple AirPods to bestselling Alexa devices, we’re rounding up some impressive deals that you can shop right now — starting at $10.
Maybelline Lash Sensational Sky High Mascara
Achieve your best lashes yet with this highly-rated mascara. Reviewers say the formula provides great length, doesn't clump and easily washes off.
Qinlianf USB Wall Charger
Too many plugs, not enough space? This bestselling wall charger plugs into an outlet and provides additional AC outlets and USB ports. And deal alert — it's 50% off!
Julep Eyeshadow Stick
Coming in over 30 matte and metallic colors, this bestselling eyeshadow stick provides a cream-to-powder finish. The brand says the waterproof formula is infused with vitamin E and C to provide hydration and protect the sensitive skin from environmental factors.
Amazon Fire TV Stick
According to Amazon price tracker CamelCamelCamel, the Amazon Fire TV Stick streaming device is marked down at it's lowest price ever. Don't miss out on this early Prime Day steal — it's on sale for $18.
Tozo A1 Mini Wireless Earbuds
Need a new pair of earbuds that won't break the bank? We found this affordable option at an even better price — just $20 ahead of Prime Day.
Utopia Bedding Queen Bed Sheets Set
A new sheet set is always a good idea — especially when it has over 144,000 verified five-star reviews. This one in particular comes in 26 different colors and fits Twin to Split King beds.
JEJILL Portable Charger
Don't get caught with a dead phone battery! This portable charger doesn't require the use of any cords or an outlet and is on deal for 72% off!
BolaButty Bluetooth Speaker with HD Sound
Planning beach days or just want to set the vibe at home? This $20 Bluetooth speaker is an affordable option with over 6,000 verified five-star ratings.
Oghom Steamer
Whether you've got travel plans or just don't have the time to iron out your wardrobe, a portable steamer is a convenient gadget to have on hand.
Bronax Pillow Slippers
Are recovery shoes a part of your post-workout routine? If not, this under-$25 option is a good place to start.
Bio-Oil Skincare Oil
We're big fans of Bio-Oil around here, and even bigger when it is on sale! The brand says it is formulated to improve the appearance of scars and stretch marks.
Colorfulkoala Buttery Soft High Waisted Leggings
There's always a need for a new pair of leggings! We're liking this easy option that is under $25 right now.
Nerunsa Smart Watch
Trying to track your fitness progress? This touchscreen model allows you to track calories burned, steps, your heart rate and more.
The Drop Monika Slide Sandal
Upgrade your summer footwear with a new pair of sandals! This chic style can we paired with jeans, dresses and more for an easy outfit.
FrSara Neck Fan
Trying to find some cooling relief this summer? This portable neck fan is a battery powered option that can provide a breeze, wherever you are.
Levi's Mid Length Denim Shorts
Shorts season is still underway! This flattering pair comes in sizes 16-40 Plus in several different washes.
Crest 3D Whitestrips
Crest Whitestrips are on deal right now! This kit includes 44 strips, which is enough for 22 whitening sessions, according to the brand.
ShaperX Bodysuit for Women
This Shop TODAY bestseller is on deal for just $30 right now! "My curves were giving me an hourglass figure that I didn’t know I had in me," said one writer after trying it.
Ring Indoor Cam (2nd Gen)
This indoor camera from Ring features HD video and night vision recording capabilities and can be mounted on a tabletop, on a wall or on a swivel mount.
American Soft Linen 6-Piece Towel Set
Refresh your linen cabinet with this new towel set. It includes two bath towels, two hand towels and two washcloths for less than $35.
Amazon Echo Spot (2024 release)
Don't miss out on this discount on one of the latest models of the Echo Spot! It acts as an alarm clock, speaker, smart home hub and more.
Keurig K-Compact Single-Serve K-Cup Pod Coffee Maker
If you're ready to ditch your old coffee pot, a Keurig is a convenient option to have on your countertop. According to the brand, it can brew a K-cup in under one minute.
Apple AirPods
Apple AirPods can be hard to find at a low price point, but we think we found them at one of their lowest prices to date!
Sunny Health & Fitness Rowing Machine
Already thinking about your fitness plans for the wintertime? This under-$100 rowing machine is worth grabbing on sale right now.
Amazon Kindle Scribe (16 GB)
Trying to read more this year? Whether you're headed to the beach or want to take a few books along on a trip, this Kindle boasts 16 gigabytes of storage and a glare-free display to make page turning even easier.
Dyson V8 Plus Cordless Vacuum
Dyson vacuums can be hard to come by at a fair price, but this V8 model is on sale right now! It is cordless, bagless and can be used for 40 minutes at a time before needing to be recharged.
iRobot Roomba j7 (7150) Wi-Fi Connected Robot Vacuum
Make cleaning up the house a slightly easier task, thank to this robotic vacuum. The brand says that it can use geolocation to clean up while you are away from home, avoid obstacles in its way and recharge on its own.
What is Amazon Prime Day?
Prime Day, which is exclusive to Amazon Prime members, is a global savings event that falls over a 48-hour period. You must be an Amazon Prime member to enjoy the deals but if you’re not, there’s still time to sign up for a 30-day free trial.
Amazon Prime Day 2024 will be offered in multiple countries including the U.S., Austria, Japan, China, Belgium, Egypt, France, Germany, India, the United Kingdom and Singapore — to name a few!
During the big sale event, shoppers can get a chance to score discounts across categories including beauty, tech, home, fashion and more. In previous years, we saw impressive deals on bestselling products, from Apple AirPod Pros to Alexa devices to bestselling beauty such as the Laneige Lip Sleeping Mask. We’ve even seen items that were as high as 65% off — if not more!
How much is Amazon Prime?
A monthly Prime membership costs $14.99 a month, but you can also purchase an annual membership for $139, which ultimately saves you a few dollars a month.
Additionally, college students can get a Prime Student membership for only $7.49 per month or $69 per year. Those with qualified government assistance can also receive a Prime membership for just $6.99 after the 30-day free trial.
What are the benefits of a Prime Membership?
The Prime membership includes access a variety of benefits. As a Prime member, you’ll enjoy access to Prime Video, which offers tons of movies and hit Amazon TV shows. Also, you can enjoy perks for music, reading and food. Below, we’re highlighting some more key benefits that we think will interest you.
- Audible: Now through July 31, Amazon is offering a special three-month free trial of Audible. The premium membership includes access to thousands of bestselling audiobooks, Audible original series and podcasts.
- Amazon Music: The retailer says they’re offering Prime members “the best deal ever” for those new to Amazon Music: Free unlimited music for five months. The platform has hundreds of millions of songs, podcasts and more, which are all ad-free.
- GrubHub+: The retailer recently announced an update to GrubHub+, which allows Prime members to enjoy a free GrubHub+ subscription on an ongoing basis, with the ability to order GrubHub straight from Amazon.com or the app. The delivery service perk allows you to order from a variety of restaurants with zero delivery fees, low service fees and includes special restaurant offers.
- Amazon Fresh: Save on groceries at Whole Foods Market as well as fast one to two-hour delivery, or pick-up in select regions.
- Subscribe & Save: Amazon’s Subscribe & Save program can help you get up to 15% off five or more products. From pet food to beauty items, there are thousands of items eligible for the subscription service and there’s no fee to get started. Just select a quantity and schedule your delivery — and you can cancel any time! Although we recommend getting a membership to access future Prime Day deals, it’s not a requirement to start subscriptions.
These are just a few Prime member benefits, you can read here to learn more about RxPass, access to lightning deals, Try Before You Buy and other perks.
How to find the best Prime Day deals
Here’s how you can save big during Amazon Prime Day and get started for the event, according to the retailer:
- You will need to sign up for an Amazon Prime account.
- Download the Amazon Prime app and allow notifications.
- Set up for alerts via the Amazon Prime app to receive personalized push notifications about updates on your recently viewed items and items saved to your cart throughout the event.
- Ask Alexa: The device will notify you of deals on anything in your cart, wish list or “saved for later” section up to 24 hours before they’re available. You can ask, “Alexa, what are my notifications?” to learn more about the sales you’re interested in and even have Alexa buy something for you once the deal goes live. You can also tell your device, “Alexa, remind me when Prime Day starts,” so you’re ready to shop the moment the sale starts.
What should I buy during Prime Day?
Amazon Prime Day is a good time to grab Amazon devices and certain electronics, says DealNews.com Consumer Analyst Julie Ramhold. She shares they’ll often see Black Friday-level discounts on Alexa and Amazon devices, so it’s worth checking around during the sale event, rather than waiting for Black Friday.
“Amazon will offer deep discounts as well as extra perks like discounted or free memberships to its services to celebrate,” says Ramhold.
Another thing Ramhold says to keep an eye on is electronics such as TVs (such as Fire TVs), smartwatches, streaming devices and tablets. But she does note that you’ll want to look at other retailers too, since they might offer similar deals.
“While Amazon devices will have the best discounts at Amazon, other stores will have similar offers on electronics,” says Ramhold. “It won’t be the same volume of offers we see around Black Friday, but there will still be a good handful of discounts to check out for a true bargain.”
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Meet our expert
- Julie Ramhold is a consumer analyst with DealNews.com
How we chose
We meticulously combed through over 445,000 products on sale during Amazon Prime Day 2024 to determine the absolute best Prime Day deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners.
We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings (over 1,000) and specific user feedback. From there, we fact-check each deal through price trackers like CamelCamelCamel to ensure that they’re at their lowest price in at least three months (or, in some instances, their lowest price ever).
