Under Article 50(2) of the #AIAct, providers of generative AI systems have to ensure that any audio, image, video or text content they generate are "marked in a machine-readable format and detectable as artificially generated or manipulated". We can expect regulatory guidance in the form of Codes of Practice to be produced by the AI Office.
It'll still be a couple of years before this provision comes into effect, but I saw an early indication of how it is likely to work just yesterday, following a post I had shared (https://lnkd.in/emWzK27d) in which I used a cartoon graphic of a robot standing next to an explosion, which I'd generated using ChatGPT.
When I looked at the post later in the day, I noticed it sported a little "CR" icon, in its top left corner. Curious as to what this was, I clicked on it and it opened a "Content credentials" dialogue box, indicating that the image had been generated by OpenAI. What's most remarkable about this is that I didn't download the image from ChatGPT (because the download was in a .webp format, not recognised by LinkedIn), but had instead screenshot it and saved it as .png file. Despite this, LinkedIn still recognised it as AI generated.
Following links in this content credentials dialogue box took me to a page explaining that LinkedIn has adopted the Coalition for Content Provenance and Authenticity (C2PA) to help identify AI-generated content, where it has been "cryptographically signed using C2PA Content Credentials". The goal of C2PA "is to enable consumers to trace the source and authenticity of media content, including when generative AI use is detected.". If you're interested to read more, see here: https://lnkd.in/euXPjUvm
So this is what the future for AI generative content labelling will likely look like, and you should expect to see this type of label cropping up more often across digital media. In the meantime, good on OpenAI and LinkedIn for proactively adopting these measures now, and not just waiting until it became a legal obligation.
Partner at Liber.ius CIPP/E CIPM
2wWell earned. You guys are not only on top of the game, but moreover you play it with flair and humour. That combination is social media gold. Kudos!