Ampersand’s Post

The Summer Olympics are quickly approaching, and with the schedule and programming now all set, there are still opportunities available to get in the action. With anticipated record-breaking viewership, your brand can achieve unparalleled exposure. Reach out to your Ampersand representative today to learn how we can maximize your advertising impact during this Olympic season. #Ampersand #MovingTVForward #Summer2024Olympics #2024Olympics #SummerGames #Advertising

Yesterday, we unveiled our new AMP Up University program, a training and certification program to enrich our employees and give our clients a richer Ampersand experience. The first certification is Local Insights, designed to arm Ampersand local sellers with the tools to leverage the industry's richest set of deterministic data insights to help clients reduce waste and enhance performance on their local campaigns. We encourage our clients to fill out the form linked here and get actionable insights delivered straight to your inbox. http://bit.ly/3WcBbUW #Ampersand #MovingTVForward

In celebration of Independence Day, our offices will be closed on July 4th and 5th. We wish everyone a wonderful and safe 4th of July! #Ampersand #MovingTVForward #IndependenceDay #4thofJuly

As Pride Month comes to a close, we want to thank our Culture Council leads for building such rewarding and educational experiences. From movie screenings and educational sessions, to sweet treats and historical trivia, each office across the country found its own unique way to participate in the celebrations and foster a welcoming environment. While fun was had, the activities also served as a reminder of the ongoing fight for the civil rights of LGBTQ+ people and the quest for unity and progress towards a more accepting and just world. #Ampersand #MovingTVForward #PrideMonth #DEI 

The Major League Baseball (MLB) Home Run Derby returns in just a few weeks in Arlington, Texas’s Globe Life Field, where Vladimir Guerrero Jr. will look to defend his title against the best home run hitters from around the MLB. And speaking of last year's Derby, did you know that it… 📺- Received over 6M viewers across ESPN and ESPN2? 👑- Was TV's largest primetime audience on any network for a 30 day period? 🧹- Swept every young adult demographic? So, don't swing and miss. Reach out to your Ampersand rep today and knock this opportunity out of the park! #MovingTVForward #HomeRunDerby

A regional grocery brand wanted to evaluate the sales impact of a local cable campaign across a specific geography based on store locations and trade radius.Ampersand conducted a linear cable study to track sales effect KPIs. Using test vs matched-market control methodology, both groups were balanced to ensure similar pre-advertising buying behavior. The study revealed that the Ampersand campaign successfully boosted household penetration by over four times the industry norm. As a result, total conversions and ROAS for the grocer increased dramatically. Insights, Meet Outcomes. #Ampersand #MovingTVForward 

  We're not slowing down! Next week, we're thrilled to #GLOWWEST to be a sponsor of the ThinkLA IDEA Awards. Our Chief Revenue Officer, Ethan Heftman will be presenting the Campaign of the Year: Agency award, and don't miss Ampersand's afterparty activation with some drinks and a little Blackjack! #IDEAAwards #MovingTVForward

Meanwhile, States-side, our Local team gathered in NYC this week to be honored for their "Sales Team of the Year" award in the Cablefax #Faxies Awards. From coast to coast our "One Local" team is educating, innovating and #MovingTVForward. Congratulations again on this much-deserved achievement!!

At the breath-taking CMO Forum at the #Mastercard Villa, in partnership with Brand Innovators, Jen Brenner led a star-studded panel with leaders from Autodesk, Bayer, Mars Petcare, PepsiCo and Razorfish to talk about the current future state of the role of the CMO. The only thing better than the conversation was the hospitality! #MovingTVForward #AmpsInCannes24