Ampersand’s Post

This is such a great piece of content on digital sampling trends for 2024. It was great to be able to share some insight into what we're seeing in Australia. Whether you're dipping your toes into digital sampling for the first time or have been running online sampling for years, there are some great insights to take into your plans for 2024.

Thanks for the recap Jeffrey Mard. Just 4% of America’s pets have the protection of medical #insurance, and with #inflation driving up #veterinary costs, it can literally be a lifesaver for your beloved pet. My personal goal is to help protect 20% or more pet families with this critical coverage for their best friends. Learn more at https://petinsurance.com #ilovepets #petinsurance #sayyestothevet

2023 was really special. Energy, resilience and collaboration to the limit, bringing a lot of good outcomes and fun out of it. 2023 also comes to its end bringing the end of another cycle for me. 18 months ago I started a Transformational journeys sitting at the heart of the #RenewDanone strategy for #Dairy with 2 key objectives to be delivered: (1) Portfolio strategy implemented across top 12 Dairy markets;✅ (2) Craft and implement a Danone MasterBrand architecture so Danone can start shining back in shelves in strong collaboration with our Key Markets.✅ I worked hard it’s true but need to admit I was really lucky. * Lucky to have the chance to know how dairy segment behaves and how Danone portfolio plays in different markets with different dairy culture and affordability realities - Latam, AMEA, Europe, etc. * Lucky to understand the real value this capability has to unleash growth by god resource allocation, simplification or intentional portfolio expansion; * Lucky to have had the chance to work with great professionals inside and outside Danone (Gustavo Lara, Rita Pestana, Laura Rapino, Achraf Fayda, Javier Pejito, Beril Yagci Afacan, Marina Fernie, Isaac Díaz Marín, Rick Nijhuis, Jordi Guitart Clermont, Eric MAFFERT, Julie Lecuyer Alizant, Gabriela Hernandez Galindo, Jasmine Delame-Lelièvre (Steinger), Julien Humbert, Guilherme Ferreira, Eleanor Lloyd Malcolm, Amelia Gandar, @Louise and Diana Caracota, MBA) just to name a few partners in crime. This under the sponsorship, trust and autonomy granted by Arancha Cordero to make it happen; So, just wanted to thank you all a lot for everything throughout this chapter. 2024 is just around the corner with new new challenges at higher stakes ready to be beaten. 🙏🏼💪🏼😉 Valeu

Great new innovation insights from Laura Moran, VP of Product Innovation at BARK, who identifies "tipping points" that indicate it's time for a smaller company to initiate innovation pipeline management. In this three-minute clip, Laura says to watch out for too many missed market opportunities, wasted money on inefficient practices, and wasted cycles with supply chain partners. Each of these issues signal the need for a more robust and effective process for governing your innovation pipeline. Valuable perspective from a true leader and domain expert - thanks Laura!

💡 Did you know that 1 negative review requires roughly 40 positive reviews to outweigh the damage caused by that bad feedback? Damaris Boisne, Insights Lead at Nestlé Purina PetCare Europe, led a powerful opening discussion on how to get insights from reviews — highlighting the increasing importance of ratings in consumer decision-making. #IIEXEU #IIEXEurope #MarketResearch #FutureofInsights

In the competitive world of adult beverages, a great product doesn't guarantee success. In fact, 95% of beverage brands fail. We're here to change that. Meet Gustavo Aguirre, our VP of Brand Incubation. Gustavo led the product innovation division at Molson Coors and spent much of his 15+ year career launching and growing the world's leading beverage brands. In this video, he breaks down why a brand should consider joining the Sprout Beverage accelerator. If you're ready to get the connections, strategies, and confidence to scale your brand, be sure to apply this week at SproutBeverage.com.

Discover the fascinating world of Coca Cola's strategic growth with the BCG Matrix! 🌍📈 Uncover the stars, question marks, cash cows, and dogs that make up their product portfolio. 🥤💼 Dive into our blog for valuable insights! #CocaCola #BCGMatrix #ProductPortfolio #StrategicGrowth #marketinginsights #brandingstrategy #productinnovation #mbastudents

"Sustainability is absolutely critical for our consumers, and we receive lots of questions about it. It’s about understanding things such as where the ingredients are coming from and making sure we have the right type of packaging." - Martin Renaud, Executive Vice President, Global Chief Marketing and Sales Officer, Mondelēz International. Read the full interview by downloading the report: https://lnkd.in/gDSVgJ2b Watch on YouTube here: https://lnkd.in/gHJDbUxG

If your brand is up against the industry leader Here is How you Position to pack a punch. Most Big brands would have been first movers or have already garnered a large market/mindshare Great Positioning helps break this stronghold Scroll through to see, How the following challenger brands do it PepsiCo 7up Bottling Group Avis Rent a Car Drift, a Salesloft company Patagonia #brandstrategy #thoughtleadership

CPG leaders, if you're encountering challenges in driving innovation across your portfolio, it may be time for a refresh. At The Garage Group, we recently spearheaded a 4-month engagement for a F500 Food & Beverage company, completely reimagining their innovation approach. Here's what we accomplished: - Implemented a Jobs-based framework to establish distinct swimlanes across 3 categories and 10 well-established brands. - Transformed the portfolio's innovation strategy into actionable plans by creating 3-year Jobs-based pipelines for their top 4 brands. By clarifying the role of each brand within the portfolio and developing intentional, consumer-oriented innovation strategies guided by Jobs to be Done, the company made informed decisions on "Where to Play." Let's revolutionize your approach to innovation as well! 💥