Envision reposted this
If you’re a CPG brand and don’t have a scalable QR code on your product packaging, you need to act NOW. Here’s why... 22 leaders from the world's biggest companies like Mondelēz International, L'Oréal, Nestlé and Alibaba Group have just signed a joint statement calling for the transition to QR codes from 1D UPC codes in support of GS1’s Sunrise 2027 initiative. Sunrise 2027 has been worked on for many years now, so in that sense on its own, this is not new news. But this sort of support is a significant milestone and signals to the world that the move from barcode to QR code is well underway. 2027 may sound like a lifetime away. But in the world of retail and product packaging, operationally this is right around the corner. Put simply, if you don’t have a scalable QR code playbook and connected pack strategy within your organisation already, you need to start now. Not only are QR codes a far better way of storing product information but you can also right a global wrong in product packaging and QR codes to date and make them accessible to the 100s of millions of people around the world who are blind or partially sighted that struggle every day to access information on packaging and lead independent lives. With our Accessible QR codes (AQRs), which are GS1-approved in the UK, we can ensure that we offer access to this information as a basic human right to everyone, everywhere. AQRs can be read by POS readers and smartphones already and are being used at scale by the likes of Unilever globally and Bayer through apps used by the visually impaired community like Microsoft SeeingAI, Be My Eyes and Envision . So get yourself GS1 digital link QR ready and make it an AQR. #QR #AQR #GS1 #Sunrise2027
I'd love to learn more about this. Portland has a huge craft beer & liquor community that could uplevel
Great update Caspar Thykier thank you
Co-Founder & CEO at Zappar
4wRead the full article: https://www.gs1uk.org/insights/news/industry-supports-the-transition-to-QR-codes-powered-by-GS1