Conflict Advertising Inc.’s Post

Introducing Conflict's brand refresh and redesign of Cracked Canoe, the ultra premium light lager from Moosehead Breweries. Featuring a renovated wordmark, a bold new icon, and a simplified overall packaging design, this 3.5% beer is perfect for snack-fueled afternoons lazing on the dock and elongated hammock sessions. The perfect beer to live the #PaddleSlower lifestyle. Thanks to everyone who helped bring this new packaging and platform to life! Cloud gazing on the dock with us: Trevor Grant Karen Cousins Elizabeth Harroun Jillian Edwards Meaghan Fisher Leonardo Gonzalez Isabelle Donnelly Charlie Likely Tamara Staines Angelica Bennett Jason Last Lauren McAuley Tristan Heighington Francis Ho Media Experts Craft Public Relations

This week we helped Moosehead Breweries launch their new Small Batch East Coast IPA. We built the tiniest delivery truck we could to make the first official delivery from Saint John to Toronto a memorable one. Along the way we introduced Canadians to Small Batch East Coast IPA, as well as showcased other lesser-known east coast gems. Try it for yourself. Goes great with a lobster roll or some poutine...or both. Now available at your local LCBO! Strategy, packaging design, truck concept and social assets all by your friends at Conflict Advertising Inc. 🍻🫎🚘 Go team! Trevor Grant Karen Cousins Elizabeth Harroun Ashley Vaughan Erin Safford Jenna Cyr Liz Nelson Nicola Bustin Leonardo Gonzalez Isabelle Donnelly Charlie Likely Tamara Staines Angelica Bennett Jason Last Emily Albanese Matthew Strezos

Conflict turns 7 today! When Jason Last and I think about the last seven years the thing we’re most proud of (and grateful for) are the number of clients who’ve trusted us along the way. Trusted us to help define their brand’s story, transform their brand image through design, and then bring it to life with advertising. We also realized that we’ve never made a showreel. So here it is! Our first greatest hits compilation. If we included every project we truly loved the reel would’ve been 10 minutes long so for brevity (and to keep things current) some things got cut. Thanks to every single client we’ve ever worked with! And a huge thanks to our entire Conflict crew!! A lot of people don’t realize that we’re only 14 people. This reel is proof of what we’ve been saying since day one, that the big projects that really matter are often accomplished by a small group of people who simply know what they're doing and are super into it. Here's to the next 7. 🥂🎂✨ Tamara Staines Angelica Bennett Tristan Heighington Leonardo Gonzalez Charlie Likely Isabelle Donnelly Francis Ho Matthew Strezos Emily Albanese Lauren McAuley Conflict Advertising Inc.

Conflict turns 7 today! When Jason Last and I think about the last seven years the thing we’re most proud of (and grateful for) are the number of clients who’ve trusted us along the way. Trusted us to help define their brand’s story, transform their brand image through design, and then bring it to life with advertising. We also realized that we’ve never made a showreel. So here it is! Our first greatest hits compilation. If we included every project we truly loved the reel would’ve been 10 minutes long so for brevity (and to keep things current) some things got cut. Thanks to every single client we’ve ever worked with! And a huge thanks to our entire Conflict crew!! A lot of people don’t realize that we’re only 14 people. This reel is proof of what we’ve been saying since day one, that the big projects that really matter are often accomplished by a small group of people who simply know what they're doing and are super into it. Here's to the next 7. 🥂🎂✨ Tamara Staines Angelica Bennett Tristan Heighington Leonardo Gonzalez Charlie Likely Isabelle Donnelly Francis Ho Matthew Strezos Emily Albanese Lauren McAuley Conflict Advertising Inc.

We have to admit, some projects taste better than others. Just like a crisp Moosehead Breweries Lager, this one felt like a refreshing wave for MILL3 Studio. We've had the pleasure of meeting incredibly kind individuals, all driven by their craft. From everyone at the brewery to our creative partner Conflict Advertising Inc., we'd like to raise our glass to this amazing project. By seamlessly blending innovation with functionality, our goal was to create an immersive online environment that leaves a lasting impression, nurtures brand loyalty, and entices new customers to embrace the Moosehead brand. None of this would have been possible without Conflict's visionary approach and brand refresh. And certainly not without the trust of the Moosehead team. So, after all, let's call a moose a moose. We all deserve a beer with our name on it. 🌐 https://moosehead.ca/

We’ve been spending some time recently talking about lazy advertising. Uncompetitive strategies and comically overused campaign ideas seem more common today than in the past. Here’s some light and hopefully fun reading on a few creative strategies in particular that we consider “dead.” Any others you’d add to the list? https://lnkd.in/gprQphdu

This fall, the staff and students of Toronto’s beloved Beverley School will be returning to class with a brand new look & feel! The Beverley is very near and dear to the Conflict family, so we were thrilled when we were asked to give the school a new visual identity that would accurately reflect its mission to help kids with developmental disabilities reach their full potential. This colourful new design system was inspired by the school’s core belief that with respect, acceptance, and encouragement all kids can grow. When we unveiled the initial designs to the school a few months ago the staff all clapped with excitement! It would be truly great if more clients clapped when they were presented work they liked. Just sayin'. 📸 Thomas Dagg