Catherine Perloff’s Post

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report. Read the full story - https://lnkd.in/dabK6UyC Rachel (Eisenberg) Gantz #martech #martechedge #audiencetargeting #programmaticads #ctvadvertising #adtech #survey #report #technology

Are your audience strategies future-proofed? In this article from The Drum, we discuss defining themes from #CannesLion and four ways for you to build a better data ecosystem. Read our Cannes panel recap here!

Five things you need to know about Nielsen ONE Ads👇 ✔ Powered by big data, validated by real people ✔ Deduplicated audiences across all screens ✔ Comparability at a glance ✔ The broadest coverage available ✔ A clear, consolidated view Learn more about our Nielsen ONE Ads. https://bit.ly/3TLpEeg

Wrong decisions most Media buyers make: 👇 - Not analyzing the data - Not testing enough creatives - Desperate attempts to scale quickly - Not researching the business and its audience You need to do the research before clicking the next button. #googleads #ppcexpert #mediabuyer

✅ TIME FOR SOMETHING NEW?  Why don't you take your new��🤖 SUPER GADGET and try its SPECIAL power to find a NEW group of potential buyers effortlessly? Even if you don't know where to start, your hi-tech gadget know. 👍  First, it will analyze your current data. Then it will uncover new, hidden interests that are ready to convert.    It is time to say Goodbye to the guesswork and 👋 Hello to your next perfect audience with AdwayCreative, and now even better Social Jump Advanced SMM Plan. https://lnkd.in/diX47R7B #SocialJumpAdvanced #FindYourAudience #DataAnalysis #AdwayCreative #digitalmarketing #digitalagency #bulgaria

Throughout our 70+ year history, PCH has evolved our business--identifying opportunities and getting ahead of trends. Now, our deep and diverse 1P data from our 100% authenticated audience can fuel our partners' future success. Learn more about our data-driven strategy in Tim Braz's conversation with MediaPost: https://lnkd.in/eiZFDGgh #PCHMedia #firstpartydata #cookieless #cookiedeprecation

The most unethical trick agencies use... Owning the client's ad account. When you’re spending on ad platforms, you’re not just buying revenue. You’re also buying data. You’re buying: → Audience data → Creative data → Messaging data → Campaign structural data The list goes on… If the agency owns the data, you’re only getting half the return.

Contextual audience tactics allow you to target what people care about, not who you think they are; which, is usually wrong. By embracing a cookie-less, privacy compliant approach one future proofs their strategy avoiding the massive waste from stale signals of off the shelf segments and inaccurate matching. Contextual insights at the page AND network level, provides fresh, realtime clues into what audiences are interested in and passionate about, allowing for better alignment between message and environment. Want to see how we do it at Seedtag? Come see us at Advertising Week!

Data collaborations are popping up more and more in conversations with advertisers and publishers, but what exactly are they? #datacollaborations In this piece by Kayleigh Barber, we speak to Jonathan Roberts of Dotdash Meredith, Kelly Andresen of Gannett | USA TODAY NETWORK, Seth Hargrave of Media Two, and Alex Reeder of Havas Media Network.

As audiences are hooked on nostalgia in everything from what they wear to what they watch, it's time for media buyers and sellers to revisit tried-and-true media strategies like first-party data, and more. Basis Technologies' April Weeks shares her insights in the latest #ThoughtLeaders. https://lnkd.in/gHc6ca6B