Erica Fieldman

It's been interesting to see the evolution of Pinterest over the years. From my early agency days working on CPG brands, we curated boards on Pinterest for our clients and had quite a large and active following. But over the years, brands and users seemed to lean into the immediate engagement and results from platforms like Instagram and Facebook. However, it feels like it's a Rennaissance moment for Pinterest as users are interested in seeing feeds curated to their specific interests and likes, rather than the play-to-play platforms that serve up posts from brands/creators that users don't even follow. And as consumers are looking for a break from endless notifications and mentions, the curation experience that Pinterest provides could actually help to drive more affinity and loyalty. It's also interesting to think about what may change with the threat of a TikTok ban, as the platform is used by over 74% of Gen Z as a search engine, with 51% preferring it to Google. Pinterest could offer an easier substitute to fulfill the exploration, inspiration, and entertainment that TikTok currently provides. I'm curious to hear how my fellow marketers have been using Pinterest Marketing and Pinterest Ads, any success stories are welcome! #DigitalMarketing #SocialMediaMarketing #GenZ https://lnkd.in/ggAGQydE

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The power duo: Target 🤝 Pinterest | Discover how this dream partnership is revolutionizing retail in a recent panel discussion featuring Target's Stephanie Stopulos and Pinterest’s Carrie Sweeney ⤵️ Key takeaways: – The journey from discovery to purchase has significantly shortened due to the evolution of social platforms like Pinterest and TikTok. – Engaging consumers during the inspiration and discovery phase is as important as the final purchase or conversion. – Trends on social platforms tend to have a longer lifespan, offering a more sustainable approach for marketers. – Collaborations between brands and social platforms can lead to innovative, immersive retail experiences.

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Transform your advertising strategy with insights from NYC's #OOH landscape 🌉 We unveil the secrets to navigating the complex media formats and high-traffic locations that make New York a goldmine for advertisers. Learn from 30 years of industry expertise to achieve impactful audience engagement. #OOHInsights #NewYorkMarketing #AdvertisingInRealLife 🔗 https://okt.to/a9BrPJ

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"Be cautious of falling into the trap of being 'Data rich, insights poor,' as extracting meaningful insights from data requires dedicated resources. Focus on mining the right data to generate actionable insights that drive business outcomes." One of our favorite call outs from the POSSIBLE Trend Report from Publicis Commerce came from Jill Cruz. We would add: The creativity that brings insight-driven ideas to life to connect with shoppers also requires dedicated resources. 📊 -> 💡 -> 🎨 -> 💛 -> 🛒 Check out the full report here 👉 https://lnkd.in/eE3BBb6W #data #insights #creativity #connection #commerce

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Paid search becomes more expensive and challenging every year, with less transparency. But advertisers continue to embrace it because it drives real results for brands and businesses. #seo #paidsearch #advertising #spending

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Gen Z is a large market that many brands should focus. There are a handful of brands that understand this market perfectly. Read about what brands Gen Z most trusts on Adweek: https://lnkd.in/enAsWxjW #genz #brand #marketing

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TikTok's new ad restrictions on teens opens the door for influencer marketing to shine. Jauntel Taffe, MBA, Influencer Marketing Strategy Associate Director, highlights how influencers can "...create authentic and engaging content that resonates with teens, bypassing the limitations of traditional ad targeting." Learn more about the new restrictions on Social Media Today, LLC. https://lnkd.in/gGCSsBaU

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Brands are facing challenges in measuring the impact of their retail media investments, hindering their ability to make informed decisions about marketing budgets.📊💸 Advertisers must navigate through a maze of inefficiencies and vague metrics, from managing brand building efforts to understanding the credibility of metrics provided by retailers. With Keen's advanced analytics tool and dynamic scenario-based planning capabilities, brands can optimize spending, enhance measurement capabilities, and achieve maximum impact on their marketing investments. 📈💥 Learn more at:➡️ https://bit.ly/44YpO5Q #RetailMedia #MarketingStrategy #DataDrivenDecisions #MMM #MarketingMix

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Download our latest case study to learn how a luxury brand in the US implemented our Activate solution and exceeded their campaign benchmarks: https://lnkd.in/esZ6XYvb

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Influencer marketing may not be a new thing, but it certainly isn't going anywhere. Based on insights from the Q3 2023 Sprout Pulse Survey, more than 80% of marketers view influencers as integral components of their broader social media strategies. See how influencer content varies across demographics:  https://lnkd.in/eSJwhQJT #InfluencerMarketing #Influencer #SocialStrategy #SocialMediaStrategy #DigitalMarketing

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Creative ideation can definitely help deliver brand growth!

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Okay, it’s technically still spring, but now that Memorial Day 2024 has passed, it’s all summertime from here. We’re seeing many brands amping up their digital advertising investments right now. Why? 👇 👇 Digital helps advertisers drive short-term sales and build brand equity… at the same time. In fact, in 2022, digital advertising accounted for 67% of total ad revenue worldwide. This is expected to grow to 70% in 2024 and 73% in 2028. And we’re here to show you which brands are doing it best (and on the largest scale). https://lnkd.in/dDR_hmRa

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Curious about the future of Connected TV (CTV) amidst the changes in online advertising? William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform, sheds light on how the deprecation of third-party cookies could impact CTV measurement. Check it out! VideoWeek #CTV #digitaladvertising #measurement   

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Buried deep in Apple’s many, many recent announcements from WWDC 2024 is an important change coming to SKAdNetwork (SKAN), the privacy-focused advertising measurement framework launched in 2018. Read more on the upcoming change: https://lnkd.in/dhhciy8R #startio #skadnetwork #mobileadvertising #mobileapps

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Boost traffic, improve conversion rates, and maximize market share—these are the three primary goals at Sally Beauty. Sound familiar? With Grips, Sally Beauty achieved a 20% increase in paid search revenue while reducing spend by 10%. Discover their success story here. https://lnkd.in/eapd5PYY

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Despite what star-studded Super Bowl commercials Advertising budgets have dwindled in recent years. Today, to succeed, ad agencies have to stay lean and make sure every dollar of their personnel budget is driving value. Real-time jobs and wage data can help. Here are 3 ways agency leaders can use this data to inform their hiring strategy in 2024 (and 2025): 1️⃣ Hire based on live jobs data – not headlines. 2️⃣ Identify industry-wide hiring trends by tracking rises in junior- or senior-level openings – and offer hybrid work to stretch your budget. 3️⃣ Rightsize your salary bands by analyzing wage data from your talent competition. Want to see what our data says about hiring and retention for ad agencies? Read the full blog ⬇️ https://bit.ly/3XxJWd7

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Join Ariel Madway from Cint, live as she reveals the findings from Cint and Advertising Week's research study on consumer sentiment surrounding political ads, trust in social media vs traditional media, fear of deepfakes and more! Learn more on ➡️https://bit.ly/3WcSbed

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