Exclusive Leadership Insights: Strategies, Innovation, and Record-Breaking Coverage from Industry Leaders https://lnkd.in/eRRfkxCQ #CTAMSmartBrief
About us
CTAM is all about helping the cable business grow. Here’s how. Our Vision We believe that connectivity has the power to transform lives. We unite leaders in media, entertainment and technology to enrich the world through exciting experiences – from what we watch and how we communicate to the way we live and work. Our Mission We direct collaborative marketing and communications initiatives so our members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day. Our Strategy We provide a proven framework that fuels knowledge sharing, innovation and inspiration. We create value by aligning companies to solve business and marketing challenges, adjust to industry dynamics, and adapt to new consumer behaviors. We stay relevant by remaining flexible and responsive to ongoing member input. To execute against this strategy, we’re organized into three key areas of purpose: Strengthening the Business Cooperative Marketing Executive Education Our corporate website is www.ctam.com. CTAM can also be found on Twitter @CTAM. CTAM follows LinkedIn’s guidelines for maintaining a professional community, and reserves the right to reject any posts that do not comply with the policy: https://www.linkedin.com/help/linkedin/answer/89880?trk=microsites-frontend_legal_user-agreement-summary&lang=en
- Website
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http://www.ctam.com
External link for CTAM
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- National Harbor, MD
- Type
- Nonprofit
- Founded
- 1982
- Specialties
- Research, Suppliers, Cable, Marketing, Advertisting, Executive Education, MSO, Content Provider, Agency, and TV Everywhere
Locations
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Primary
120 Waterfront Street
Ste 200
National Harbor, MD 20745, US
Employees at CTAM
Updates
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CTAM's Mid-Year Progress: Driving Industry Impact and Innovation https://lnkd.in/eRhwEFHN #CTAMSmartBrief
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Groups object to low-cost BEAD guidance https://lnkd.in/eYd-W6Yj #CTAMSmartBrief
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Charter outraces profit, revenues estimates in Q2 https://lnkd.in/e5_GFGgx #CTAMSmartBrief
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📊 The latest CTAM and Magid research uncovers consumer preferences in today's complex video service landscape. Consumers prioritize simplicity and personalization over more choices. Key findings: Consumer Preference: 77% are interested in loyalty programs Content Discovery: 84% emphasize easy content discovery Our study offers a playbook for developing centralized experiences that streamline, optimize, and personalize the viewing journey for consumer wants. Exclusive for CTAM members, learn how to meet evolving consumer expectations with the full report and white paper executive summary: https://lnkd.in/e-WqSRc2 #VideoStreaming #ConsumerInsights #CTAMResearch #MagidStudy
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What Do Consumers Prioritize in Subscription Bundles? https://lnkd.in/e-WqSRc2 #CTAMSmartBrief
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Comcast talks NBA deal, eyes ad, subscriber gains https://lnkd.in/dFHYiqH2 #CTAMSmartBrief
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NTIA opens door for $910M in digital equity funds https://lnkd.in/dp9jiJMP #CTAMSmartBrief
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New PSA Exposes Hidden Dangers of Content Piracy https://streamsafely.com/ #CTAMSmartBrief
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Midco earns $1.8M in Kansas' $10B broadband outlay https://lnkd.in/efydJzYR #CTAMSmartBrief
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