Agencies and brands, join us at the forefront of innovation for Multi-Location! 📅 When: November 7th 📍 Where: Meta HQ, Chicago 👥 Who: High-level decision-makers from diverse MULO industries Secure your spot at THE multi-location brand and agency event of the year! https://hubs.ly/Q02Hwd0F0 #streetfightlive24 #chicago #StreetFight #MultiLocation #ecommerce #franchise #brandmarketing #marketingstrategy
Street Fight
Online Media
Keeping multi-location brands and agencies informed on the news, innovations, and moves of peers and competitors.
About us
StreetFight follows the dynamic disruption taking place in multi-location (MULO) marketing. We’re talking large-scale social media monitoring, reputation management, SEO, websites, and listings optimization. These dynamics have compelled their own purpose-built branch of the local commerce software ecosystem, which we call multi-location marketing. Our brand and agency readers, read StreetFight to stay informed on the events, innovations, and moves of their peers and competitors. When we launched in 2009, our mission was to be an online publication that stood as an authoritative voice on hyper-local commerce. The thought at the time was, just like politics, all commerce is local. Meanwhile, a battle was brewing in tech & media circles for consumer engagement and corresponding local business marketing – a “Street Fight” if you will. Over the years, Hyper became Multi. StreetFight’s focus and authority have shifted to the business dynamics of multi-location brands. Operating at the local level – but with national scale and brand prowess – this is an opportune, rapidly evolving, and influential segment of the local commerce ecosystem.
- Website
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http://www.streetfightmag.com
External link for Street Fight
- Industry
- Online Media
- Company size
- 11-50 employees
- Type
- Privately Held
- Founded
- 2009
- Specialties
- media, hyperlocal expertise, location-based services expertise, Web publishing, digital marketing, and mobile marketing
Employees at Street Fight
Updates
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Smart MULO brands will capitalize on the "bon moment" of the Olympics to build awareness and compel consumers to try their products and services. Read more: https://hubs.la/Q02J1Kcw0 #brandawareness #olympics #brandadvertising #MultiLocation , Krispy Kreme, Red Robin, Chipotle Mexican Grill
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The shift towards empowering consumers to disable cookies is seen as both a positive step for privacy and a factor that may widen the gap between cookie-based advertising and alternative strategies. Read more: https://hubs.la/Q02HYLt10 #google #privacy #cookiedeprication Adform , Kevel , PrimeAudience , LiveRamp
Google's Privacy Shift: Balancing User Privacy |Street Fight
https://streetfightmag.com
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TikTok is adding features similar to Yelp, categorizing location-specific videos into segments such as food and drink, hotels, and shopping. Read more: https://hubs.la/Q02HYljk0 #tiktok, #yelp, #soci, #location , #locationmatters, #videoadvertisting
Tiktok, Google AI Overviews | Street Fight | Street Fight
https://streetfightmag.com
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Against a possible ban of the platform in the U.S., TikTok ad spending rose 10% compared to the same period in 2023. Even with a possible ban, advertisers have yet to shift ad dollars away from it. Read more: https://hubs.la/Q02HYF4l0 #tiktok, Tinuiti , #digitaladvertising , #metaadvantage, #googleperformancemax, #meta, #google, #ai , Mark Ballard
Tinuiti - AI-Powered Digital Campaigns Spike | Street Fight
https://streetfightmag.com
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Street Fight reposted this
Exciting news! Sean Turner, Co-founder and Chief Innovation Officer at Swiftly, was featured in Street Fight Magazine discussing the future of “couponing” in their recent article, "Coupon Clippers Are Now Coupon Clickers and Viewers." We’ve definitely come a long way from paper envelopes filled with coupons. With automation and precise consumer targeting, the world of couponing has been revolutionized. Check out the article to learn more about how couponing has evolved and how Swiftly is at the forefront of this innovation! Read more here: https://bit.ly/4bXdvIC #CouponClickers #Innovation #Swiftly #Discounts #GroceryShopping
Coupons - Clippers to Clickers and Viewers | Street Fight
https://streetfightmag.com
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Sean Turner, Co-founder and Chief Innovation Officer at Swiftly, spoke with us about the future of “couponing.” Read more: https://hubs.la/Q02HNjPX0 #coupons , #couponing, Swiftly , #consumerloyalty , #customerengagement
Coupons - Clippers to Clickers and Viewers | Street Fight
https://streetfightmag.com
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Street Fight reposted this
"We will continue to enable retailers to build out compelling retail media platforms focused on rich first-party data that aren’t reliant on 3rd party cookies or shady privacy practices, even if Google continues to allow them.” James Avery, Kevel CEO and Founder spoke to Street Fight as the industry reacts to the big news from Google this week.
Google change aims to give users more control over their privacy while still bolstering an ad-supported internet Read more: https://hubs.la/Q02HM-2q0 #google #privacy #cookiedeprication #thirdparty Adform , Kevel , PrimeAudience , Permutive , LiveRamp , Nano Interactive , Travis Clinger , Jay Stevens , Mateusz Rumiński , James Avery , Carl White , Jochen Schlosser
Google's Privacy Shift: Balancing User Privacy |Street Fight
https://streetfightmag.com
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STREET FIGHT welcomes Mike Templeton, VP of Digital Strategy at NexChapter, to the Street Fight Live lineup! Mike joined the firm following a 15-year career as a c-store retailer. Most recently Mike was the head of digital at Casey’s, the third largest convenience store chain in the U.S. Mike led Casey’s digitized order ahead pizza business, their top-ranked loyalty program, and the entire digital experience – serving millions of consumers across all the brand’s touchpoints. Don't miss your chance to hear from Mike! Secure your spot at the forefront of industry innovation now! https://hubs.ly/Q02HwxH70 #streetfightlive24 #chicago #StreetFight #MultiLocation #ecommerce #franchise #brandmarketing #Nexchapter , Casey's , #caseys
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Google change aims to give users more control over their privacy while still bolstering an ad-supported internet Read more: https://hubs.la/Q02HM-2q0 #google #privacy #cookiedeprication #thirdparty Adform , Kevel , PrimeAudience , Permutive , LiveRamp , Nano Interactive , Travis Clinger , Jay Stevens , Mateusz Rumiński , James Avery , Carl White , Jochen Schlosser
Google's Privacy Shift: Balancing User Privacy |Street Fight
https://streetfightmag.com