Tinuiti's Elizabeth Marsten joins Simon Poulton to discuss key #commerce insights from our recently-published Q2 2024 Digital Ads Benchmark report, highlighting notable trends in #Amazon and #Walmart's performance. The discussion focuses on the decline in Amazon's sponsored display growth, attributed to factors like #PrimeDay, and the rise in Amazon #DSP investments. Conversely, Walmart shows significant growth due to increased brand investments in its relatively new platform. 🗨 Watch the full discussion: https://lnkd.in/gR-j5wdj 📈 Download the Q2 2024 Benchmark Report: https://lnkd.in/d5K_qG4S
Tinuiti
Advertising Services
New York, NY 36,696 followers
Tinuiti is the largest independent performance marketing firm across TV & Audio, Google, Meta, and Amazon.
About us
Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most. Tinuiti has $4 billion in digital media under management and more than 1,000 employees. The agency’s patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point. Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands. For more information visit http://www.tinuiti.com.
- Website
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http://www.tinuiti.com
External link for Tinuiti
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Facebook, Amazon, Google, Instagram, Streaming, Analytics, and Mobile Apps
Locations
Employees at Tinuiti
Updates
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“Streaming TV has undeniably become a mass reach medium. It provides the power of television, but with the technical capabilities of digital media, so it’s truly the best of both worlds," said Tinuiti's Shasta Cafarelli in this recent Roku Partner Spotlight. Hear more from Shasta and Harry Browne about how we've partnered with Roku to drive brand lift and lower-funnel metrics for Tinuiti clients. https://lnkd.in/gKjiYPA3
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Have you ever wondered how top #ecommerce brands consistently create unforgettable customer experiences? It all starts with mastering the customer journey. Tinuiti’s Samantha McGrady, joins DTCX's webinar, "Ultimate Shopify Customer Journey," to offer an in-depth exploration of how to leverage Lifecycle and strategically enhance every touchpoint. What you'll learn: 🛍 How to be an active participant in creating and nurturing desired customer journeys instead of constantly reacting 🛍 Practical tips and tactics to deliver best-in-class customer experiences consistently 🛍 Uncover clever ways to identify roadblocks in the customer journey Register now: https://lnkd.in/gbNnC6_h Shopify Gorgias Sendlane Triple Whale ShipBob Narvar REVIEWS.io LoyaltyLion Domaine Recharge
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Over the past year, Tinuiti has upped spend on Amazon's "Thursday Night Football" by 700% — and now #Amazon has just inked a deal to make it one of three partners of the #NBA. "We’re doing a very substantial amount of 'Thursday Night Football' buying in this upcoming season,” said Tinuiti's Robert Avellino to Allison Smith at Modern Retail. "It’s definitely something that we as an agency are over-indexing very heavily in live sports, and Amazon, with their unique measurement capabilities, is allowing us to really provide more insights to our advertisers." Read more: https://lnkd.in/eQtwexxF
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Google’s announcement to ditch the third-party cookie deprecation initiative has dropped—are you surprised? Neither are we. Get the expert analysis from Tinuiti's Simon Poulton and Brian Binder on what this means for advertisers and your strategy. Watch the full conversation here: https://lnkd.in/g3a8Dcx8 And be sure to check out our comprehensive POV on Google's 3P cookie decision: https://lnkd.in/gXR9ErzQ
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As more and more brands jockey to reach these shoppers, #Amazon ads are an alluring prospect. Need more proof? Tinuiti clients increased their ad spend over Amazon #PrimeDay by 200% in 2024 versus 2023. Tinuiti's Joe O'Connor spoke with Lexy Lebsack from Glossy about the drastic growth, attributing this growing trend to the rising cost of customer acquisition online. The result has been more brands traveling up their marketing funnel to increase their reach on Amazon. Head over to Glossy to learn more: https://lnkd.in/gzR7XS4G
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This year, the competition to stand out in a crowded holiday market is fiercer than ever. Do you have a plan in place for your brand? The upcoming holiday season, along with major events like the election, back-to-school and the start of the NFL season, poses significant challenges for many marketers. From understanding brand equity measurement to executing full-funnel campaigns, we are here to help. We're bringing in experts from Tinuiti, eComEngine, LLC, ChannelEngine, ShipBob, Justuno, Iterable and more to share valuable insights and hands-on tactics to elevate your holiday marketing efforts. Register now for this two-day live event to learn everything you need to know about building your 2024 Playbook for Q4 and Holiday Success: https://lnkd.in/gCYUbaqd
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"Temu’s drop in #Google impression share came in the runup to May reports that it was ‘shifting business priorities beyond the U.S.,’ due in part to the U.S. government’s treatment of #TikTok," said Tinuiti's Mark Ballard, referencing insights from our recently-published Q2 2024 Benchmark Report. "Since then #Temu has faced stricter rules in the EU and may be reconsidering where it is most likely to make the greatest inroads."
Against a possible ban of the platform in the U.S., TikTok ad spending rose 10% compared to the same period in 2023. Even with a possible ban, advertisers have yet to shift ad dollars away from it. Read more: https://hubs.la/Q02HYF4l0 #tiktok, Tinuiti , #digitaladvertising , #metaadvantage, #googleperformancemax, #meta, #google, #ai , Mark Ballard
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Still sifting through mounds of post-Prime Day data? Let us do the hard work for you. Tinuiti's Mark Ballard breaks down the key insights from Prime Day 2024, as well as the spillover effects on Google and Walmart Ads. Learn more about: • How Amazon Sponsored Products saw a 29% increase in spend compared with Prime Day 2023 • The breakdown in customers on Day 1 of Prime Day vs. Day 2 • How advertisers leaned into Amazon DSP Ads ahead of and during Prime Day Read more: https://lnkd.in/gtThcXCv
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Ad Age's Jack Neff took a magnifying glass to our recently-published Q2 2024 Benchmark Report, and chatted with Tinuiti's Simon Poulton for more detail about some of the key insights we discovered, including the evolution of #AI in digital ad buying. Read the full piece here: https://lnkd.in/g3Ja6NUb
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