At this year’s Cannes Lions International Festival of Creativity, PHM Chief Marketing Officer Alison McConnell sat down with Stephanie Paterik, Editor-in-Chief, The Current for a conversation on emerging trends in advertising. Alison discussed how data quality will be paramount in driving adoption for AI, the importance of bringing humanity back to advertising and how last year’s HPV F’s Everybody campaign with F Cancer spoke to a new audience about HPV prevention. For the full conversation, head to the Current: https://lnkd.in/eyiukskr
Publicis Health Media
Advertising Services
Philadelphia, PA 33,537 followers
We continually reimagine the health experience for media.
About us
Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout. Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.
- Website
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http://www.publicishealthmedia.com
External link for Publicis Health Media
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Philadelphia, PA
- Type
- Public Company
- Founded
- 2012
- Specialties
- Multi-Channel Partnerships, Placed Based, Connections Planning, Mobile, Paid & Organic Search, SMEs, Social, Programmatic Buying, and Business Intelligence & Performance
Locations
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Primary
111 South Independence Mall East
Philadelphia, PA 19106, US
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375 Hudson St
New York, NY 10014, US
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35 W Wacker Drive
18th Floor
Chicago, IL 60601, US
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555 Aviation Blvd
El Segundo, California 90245, US
Employees at Publicis Health Media
Updates
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PHM has been named a finalist in FOUR categories for the Fierce Pharma Marketing Awards 2024! 🏆 PHM teams were nominated for the following work: - Multicultural Campaign - RuPaul’s Drag Race x ViiV Healthcare: PrEPare for the RuVolution - Impiricus HCP Impact: Social Checkup: A Remedy for Clinical Misinformation Online - Digital Campaign - Non-Social Media: Empowering Health Equity: Personalized Omnichannel HCP Engagement - Social Media for Consumer: Astellas Asks Women, “What’s VMS?” These initiatives embody our commitment to pushing boundaries in healthcare marketing. Congratulations to our teams and partners who brought these visions to life! Check out all the nominees at Fierce Pharma: https://lnkd.in/e-nmEs_v
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Happy National Intern Day! This summer, talented interns joined our teams in Philadelphia, New York and Chicago, bringing their unique perspectives and enthusiasm to the world of health media. Their contributions have made a meaningful impact on our projects and culture. Learn more about our interns and their experiences at PHM ⬇️
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With the Olympics opening ceremony this week, all eyes will be on the competition in Paris and the brands that will be activating there. Many of these brands will be advertising at the Olympics for the first time, thanks to new inventory on streaming platforms. How will these brands take advantage of this newfound spotlight and will this drive legacy brands to consider new, innovative ways to show up at this year’s biggest sporting event? Read more in Digiday from Sam Bradley:
How programmatic is opening up the Olympics to advertisers
digiday.com
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Heading to PulsePoint’s Annual HealthNext Summit on July 23? Don’t miss these sessions featuring PHM leaders discussing the latest in health marketing: “Lowering the Walls of Walled Gardens (Search/Social)” from 2:25 - 2:45 PM with Peter Levin, SVP, Paid Search and Social “The Impact of Owned Interactions: HCP Data & Insights” from 3:30 - 3:45 PM with Jordan Galbraith, SVP, Programmatic “Tapping the Industry Hot Buttons: Supply, Measurement, and Data” from 3:55 - 4:20 PM with Tyler Nall, GVP, Business Intelligence For more: https://lnkd.in/e9JuVJjr
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HPV F’s Everybody, the powerful campaign created in partnership with Digitas Health on behalf of F Cancer, is a finalist in the Philanthropic or Purpose-Driven Campaign category at this year’s #MMMAwards! Part of our #PHMLove initiative, this pro-bono campaign encouraged Gen Z to vaccinate for HPV in a bold new way. Check out all of the nominees in MM+M:
MM+M unveils its 2024 Awards shortlist
https://www.mmm-online.com
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Publicis Media's Jessica Berger, SVP of Innovation spoke with Digiday on embracing change as technology advances and how automation in content and the growth of influencer-focused agencies have shaped the future of media buying. Read more here ⬇️
In a recent conversation with Digiday, Publicis Media’s SVP of Innovation, Jessica Berger, discusses AI integration, mixed realities, content automation and the latest in influencer marketing. “I like to encourage people to think faster around change, because it’s happening at a faster scale and that is across industries, across technology,” said Jessica. “So really become comfortable with the change and with testing and trialing something new. That is really important, no matter who you are as a brand or which category you focus on.” Want to hear more? Read Jessica's interview with Antoinette S. here: https://lnkd.in/e8DdgJgj #LionLeadership #InfluencerMarketing #MixedReality #AI
Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation
digiday.com
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Today’s consumers are savvier than ever, requiring health marketers to think differently on how to resonate with audiences. This new landscape for health requires a new approach—which is why PHM launched a dedicated Entertainment and Content Marketing practice last year. Jeff Fischer, EVP, Head of Content at PHM, highlights how this first-in-pharma practice activates groundbreaking marketing strategies on behalf of clients, most recently demonstrated in “PrEPare for the RuVolution”, our recent campaign on behalf of ViiV Healthcare and in partnership with Paramount Advertising. Learn more on how this practice drives results and connects brands with consumers on a deeper level.
The Power of Content as Media
Publicis Health Media on LinkedIn
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Women’s sports are finally being given their due, with increasing attention being directed towards women NCAA athletes and particularly, college basketball stars. According to SponsorUnited, NIL deals for women's college basketball athletes grew 186% in 2024, signaling never-before-seen support and opportunities for these athletes. PHM President Andrea Palmer spoke on this trend in Ad Age:
37 ad execs predict 2024 second half trends—and what they don’t want to see
adage.com
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Check out highlights from PHM Chief Marketing Officer Alison McConnell's “5 Minutes With” The Current Stephanie Paterik with takeaways from Cannes Lions.
Kroger's Cara Pratt, Spotify's Emma Vaughn, T-Mobile's Kevin McGurn, and Publicis Health Media's Alison M. break down the buzz from Cannes Lions International Festival of Creativity: from mixing tech with creativity to shaping the future of the industry and how AI is everywhere. #CannesLions2024 #AI #marketing