Our CEO Joe Preston recently sat down to discuss New Balance's continued growth and investments in sports and athletes. Check out the full interview below!
Thank you to Sara Eisen and David Faber from CNBC today for discussing our brand’s exciting new partnership with the WNBA (Women's National Basketball Association). Together, we will continue to push the boundaries of sport and empower female athletes. New Balance athlete and Los Angeles Sparks rookie forward Cameron Brink will be at the forefront of our work with the WNBA. She is an incredible athlete who is transcending women’s basketball and inspiring young players to overcome obstacles and pursue their dreams on and off the court. This relationship is a noteworthy progression of New Balance’s commitment to driving youth and community engagement in global sport across basketball, soccer, baseball, football and running, and comes at the perfect time. We’re proud to showcase our world-class athletes and product innovation during what is clearly a big summer for sport! The strength of our brand momentum and market share gains – fueled by our OneNB team culture and relentless focus on innovation and operational excellence – has positioned us well heading into the back-to-school season.