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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,757 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Vans is back in the metaverse with a new Roblox activation. Vans World 2 builds off the success of the initial Vans World, while also incorporating a virtual shoe drop.
Vans refreshes Roblox activation with ‘phygital’ maneuver
marketingdive.com
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Coca-Cola debuted its Summer Olympics campaign with a theme around hugs, a gesture the soft drink brand described as a universal sign of acceptance and inclusion. “It’s Magic When the World Comes Together” shows swimmers Lilly King, Kaylene Corbett, Annie Lazor and Tatjana Schoenmaker embracing, a nod to an iconic moment at the last summer games:
Coke’s Summer Olympics campaign celebrates unifying power of hugs
marketingdive.com
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Etsy launched an ad campaign spotlighting sellers, part of a new “brand mission” addressing the rise of automation and mass production as threats to the hand-crafted goods the e-commerce platform was built on:
Etsy addresses anxiety over AI, mass manufacturing with new brand mission
marketingdive.com
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Morgan Stanley CMO Alice Milligan explains how serving as the presenting sponsor for new docuseries "In The Arena: Serena Williams" reflects the company’s marketing priorities.
Why Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries
marketingdive.com
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Taco Bell's latest activation bolsters its reputation as the ultimate lifestyle brand by betting that superfans will decamp to San Diego to spend a weekend "Living Más" like a retiree at The Cantinas, an “early retirement” community.
Taco Bell opens ‘early retirement’ community in latest experiential play
marketingdive.com
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Tito’s is embracing the joys of being at home with a new staycation-focused campaign. “Staycation with Tito’s” is backed by consumer data which shows the popularity of at-home vacationing with younger consumers.
Tito’s research-backed campaign showcases the joys of staycations
marketingdive.com
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BIC has continued its efforts to tie its disposable items to pop culture with campaigns timed to the Summer Olympics and back-to-school season, two periods that are expected to drive an uptick in advertising efforts.
BIC gears up for Olympics, back-to-school with celeb-focused efforts
marketingdive.com
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Kind Snacks is trying to inject a lighter touch into the better-for-you snacking category with a new campaign uniting the brain and stomach. The effort is part of a larger refresh that tries to a bring a clearer sense of direction to the Mars-owned brand:
Kind brings lighter touch to healthy snack marketing in brand refresh
marketingdive.com
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Dove CMO Alessandro Manfredi is departing after two decades with parent Unilever. The executive played a key role in shaping the personal care brand’s signature “Real Beauty” platform that challenges beauty norms for women:
Dove CMO who built brand’s purpose marketing bona fides departs
marketingdive.com