Lusha

To inbound market, or to outbound market? That is the question— Whether 'tis nobler in the mind to suffer The slings and arrows of outrageous advertising, Or to take arms against a sea of competitors And by inbound marketing, end them. To attract, to convert— No more—and by a strategy to say we end The heartache and the thousand natural shocks That traditional marketing is heir to—'tis a consummation Devoutly to be wished. To attract, to convert— To convert, perchance to close—ay, there's the rub, For in that conversion of leads what sales may come, When we have shuffled off this inbound coil, Must give us pause—there's the respect That makes calamity of outbound so long. For who would bear the spam and cold calls of time, The manager's wrong, the customer's contumely, The pangs of despis'd email, the website's delay, The insolence of pop-ups, and the spurns That patient merit of the unworthy takes, When he himself might his quietus make With a simple blog? Who would outbound bear, To grunt and sweat under a weary life, But that the dread of something after sales, The undiscovered ROI from whose bourn No campaign returns, puzzles the will, And makes us rather bear those ills we have Than fly to others that we know not of? Thus traditional marketing does make cowards of us all, And thus the native hue of inbound resolution Is sicklied o'er with the pale cast of thought, And enterprises of great pitch and moment With this regard their currents turn awry And lose the name of action.

What's the biggest misconception people have about working in sales?

Step 1 - Speak and write like a human. Step 2 - AI learns from us. Step 3 - AI speaks and writes like a human. Step 4 - Use AI to write better emails. Step 5 - Profit.

We recently sat down with Lusha's Director of Data - Sigalit Sadeh - and spoke about user-friendly, effective searching for prospecting. In our conversation she explained: - Different types of searches - The rise of AI in search - The evolution of prospect searching - How to get the best results from every search "Once you understand the scope and context of not just the user but also the data, you can give the most accurate results.” You can find the full conversation here: https://lnkd.in/d2qYWFDH

When you know your prospect like the back of your hand:

Salesperson: It's H2, fresh start! Manager: You missed quota last month. Salesperson:

It's about time the way you search for prospects caught up to the way you search for EVERYTHING ELSE.

Could you, would you, on a boat? Could you, would you, with a goat? Could you, would you, on a house? Could you, would you, with a mouse? Could you, would you, here or there? Could you, would you, anywhere?

Introducing: The Lusha Flex Search Beta 🚀 It's about time prospecting evolved. Discover a faster, more efficient way to find and reach the right decision-makers. Use a free-text search to unlock even more relevant contacts and companies and streamline your prospecting process. The next evolution in prospecting is here.

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