Dynata

Boston Consulting Group (BCG) unlocks insights #PoweredbyDynata 📊 A recent global survey reveals that business leaders view AI—both predictive and generative—as a transformative tool for addressing critical consumer intelligence challenges. 🌐 Moreover, 57% of large companies already possess custom GenAI tools, and 56% have deployed GenAI add-ins. On the other hand, smaller companies rely more on public GenAI tools like ChatGPT (44%). while A/B testing (37%) and web analytics (35%) are the most frequently implemented use cases, priority applications differ across industries. 📊 Follow #PoweredbyDynata for more insights from our industry partners. #AI #BCG #marketresearch

Last week at IIEX Europe in Amsterdam, we had a great time catching up face-to-face with many of our customers and forging new connections. The conference programme by Greenbook provided a wealth of great case studies and insightful sessions, with a strong focus on AI-powered solutions as expected 😉. We also got excited by hands-on demos of the latest research technology showcasing the potential of engaging with typically hard-to-reach audiences. On day 2, Dynata’s EVP Product Ian Brocklehurst co-hosted a session with inca | Nexxt Intelligence ’s Managing Director Phil Sutcliffe. Ian and Phil discussed how our Dynata x Nexxt Intelligence partnership leverages conversational AI to drive higher engagement from respondents and deliver richer insights for our clients. Together, we're pushing boundaries with our innovative Quali Quant AI solution, revolutionising the way we approach data and insights. Thank you to everyone who visited our booth and attended our session. If you couldn’t make it to IIEX this year, and would like to find out more about our new Quali Quant AI solution, don’t hesitate to get in touch. We’re already looking forward to IIEX 2025! 🚀 #IIEXEurope #ConversationalAI #DataQuality #Innovation #Partnership #Dynata

🌟 Meet the Team 🌟 This week, we're excited to spotlight Cheyenne Taylor, Senior Director of Client Services, based in Utah, USA. In 2019, Cheyenne's team was recognized with an annual award for exceeding KPIs and surpassing the revenue target for their division. His primary responsibility is ensuring flawless project execution, with a focus on client satisfaction. We're proud to have Cheyenne on our team, driving excellence and making a significant impact in the data and market research industry. Learn more about Dynata careers: https://lnkd.in/e-QZY-P #MeetTheTeam #Dynata 

Last month Dynata was named the overall winner of the 2024 I-COM Global Data Creativity Awards! 🏆 This recognition underscores the impact of our relentless commitment to data quality and innovation. At the heart of our success is QualityScore™, Dynata’s AI-driven data quality tool. It's a critical component of our unrivaled data quality program. QualityScore™ leverages 175+ passively tracked behaviors to identify patterns indicating poor quality data due to fraud or low attentiveness. It monitors in-survey behaviors like speeding, straight-lining, and open-ends, as well as hundreds of passive indicators such as mouse movement, survey acceleration, hot-key usage, time on page, typing speed, and page translation. This award is a testament to our dedication to ensuring reliable and accurate data for our clients. Thank you for recognizing our efforts and innovation! Learn more about our commitment to quality: https://lnkd.in/gQpD_6Ud hashtag #ICOMAwards #dataquality #qualityscore

Dynata announces today that the U.S. Bankruptcy Court for the District of Delaware has confirmed our Financial Restructuring Plan. This confirmation comes just five weeks after our prepackaged Chapter 11 filing. Under the approved plan, we have successfully reduced almost 40% of our total debt and the restructuring allows our first and second lien holders to own 100% of the equity in the newly reorganized company. This milestone marks a significant step forward in strengthening our financial position and continuing our mission as the most trusted source for reliable, accurate first-party data. Read more 👉 https://okt.to/EQiUZw...

🌈 Celebrating Pride Across Dynata! 🌈 As Pride Month comes to a close, we're thrilled to share photos of our incredible Dynata employees from the APAC regions celebrating with joy, unity, and a spirit of inclusivity. Yesterday, we held an incredible global virtual celebration with around 300 employees tuning in from across the globe. But the celebration doesn't stop here! Our employees in other regions continue to spread the love and celebrate Pride throughout July. At Dynata, we believe that Pride is more than just a month-long event; it's a commitment to fostering a culture of diversity, acceptance, and equality every single day. Happy Pride Month 🏳️🌈 #Pride2024 #APAC #LifeatDynata

🔍 📊 The incidence rate is pretty important in market research yet many still find this concept a bit unclear. James McClain, Director, of Account Management helps to break it down! What is incidence rate? The incidence rate is the percentage of people in a defined target population who qualify for a particular survey or study. In simpler terms, it’s the proportion of individuals who meet the criteria to participate in the research. This can vary greatly depending on the study's type and objectives. Why does incidence rate matter? 1. Sample Representation 2. Cost and Efficiency 3. Data Quality 4. Statistical Significance Read the blog to learn more about incidence rates💡https://okt.to/w0xB5W #marketresearch #incidencerate #dataquality

➡️ Is fraud or disengagement a bigger issue in surveys today? ➡️ How do we, as an industry, improve respondent engagement? ➡️ How does Dynata's QualityScore protect against new tools like Generative AI? ➡️ If Dynata’s respondent pool is so clean, why do we still need to protect the survey? These are some of the critical questions which our experts Tamara Rosner, PhD, Thomas Tuccio and Janice Caston recently discussed during a webinar on QualityScore™, our award-winning machine-learning technology. If you missed the live session, watch a few highlights here or view the full webinar on-demand 👉https://okt.to/VInoPC #DataQuality #WebinarOnDemand

Dynata's EVP of Product Ian Brocklehurst has announced the launch of our AI backed survey format at #IIEXeurope ... combining best practices from both qual and quant methodologies to give brands rich consumer feedback without the heavy pricetag and time associated to the traditional approach. Imagine a respondent having an engaging conversation about a brand or product (what they liked/disliked, flavour preferences, occasions, etc) without the researcher lifting a finger. Our pilot revealed a 1% drop out rate following the re-routed deep dive with the respondent and rich feedback that gets automatically coded and translated. I'm biased but this is an absolute game changer #mrx #ai #surveys #iiex

📢 Final Reminder: Our webinar is this Thursday and we want to show you how we ensure your survey data is always of the highest quality. Join us for a 30-minute webinar to (re)discover QualityScore™, a key part of Dynata's comprehensive quality approach. Tamara Rosner, PhD, Thomas Tuccio, and Janice Caston will discuss how we apply our award-winning machine-learning technology to our surveys, catching what standard industry checks consistently miss. Register today👇 https://lnkd.in/dHs7QZSP #Dynata #Webinar #DataQuality