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Boston Consulting Group (BCG) unlocks insights #PoweredbyDynata 📊 A recent global survey reveals that business leaders view AI—both predictive and generative—as a transformative tool for addressing critical consumer intelligence challenges. 🌐 Moreover, 57% of large companies already possess custom GenAI tools, and 56% have deployed GenAI add-ins. On the other hand, smaller companies rely more on public GenAI tools like ChatGPT (44%). while A/B testing (37%) and web analytics (35%) are the most frequently implemented use cases, priority applications differ across industries. 📊 Follow #PoweredbyDynata for more insights from our industry partners. #AI #BCG #marketresearch

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