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🔍 📊 The incidence rate is pretty important in market research yet many still find this concept a bit unclear. James McClain, Director, of Account Management helps to break it down! What is incidence rate? The incidence rate is the percentage of people in a defined target population who qualify for a particular survey or study. In simpler terms, it’s the proportion of individuals who meet the criteria to participate in the research. This can vary greatly depending on the study's type and objectives. Why does incidence rate matter? 1. Sample Representation 2. Cost and Efficiency 3. Data Quality 4. Statistical Significance Read the blog to learn more about incidence rates💡https://okt.to/w0xB5W #marketresearch #incidencerate #dataquality

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