We're thrilled to announce that SEEK's Leon Belobrov will join us as a featured speaker at both Leaders in Mobile Growth (LIMG) Melbourne and Sydney! Leon will deliver invaluable insights on "Mastering Mobile Success: Decoding the Winning Formula." Get ready to delve deep into top strategies and practical tactics driving mobile excellence! Request your invite: 📅 Melbourne: 24 July 2024 – https://lnkd.in/eq3enPkH 📅 Sydney: 30 July 2024 - https://lnkd.in/eG3yYTNn
Branch
Software Development
Palo Alto, California 44,139 followers
We provide cross-platform linking and attribution solutions to the world's leading digital brands.
About us
Branch is the linking and measurement partner for growth-focused teams, trusted to maximize the value of their evolving digital strategies. World-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers, and drive more conversions. Branch has raised more than $667M from investors such as NEA, Founders Fund, and Playground Ventures and is headquartered in Palo Alto, CA and with offices around the globe.
- Website
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https://branch.io
External link for Branch
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Palo Alto, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Deep Linking, Mobile Analytics, Mobile Referral, Mobile Install Attribution, Mobile Growth, Attribution, Mobile Ecosystem, Mobile Apps, and Martech
Products
Branch Platform
Mobile Analytics Software
Branch provides solutions that unify user experience and measurement across different devices, platforms, and channels. Quickly implement smart banners, people-based attribution, deep linked email, referrals, content sharing, and more.
Locations
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Primary
195 Page Mill Rd
Suite 101
Palo Alto, California 94306, US
Employees at Branch
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Pejman Nozad
Founding Managing Partner at Pear
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Steve Zuccaro
Director HR Operations / Compensation & Benefits / People Programs
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KC Simmons, MSOD
Director of Learning & Development | LinkedIn and PlayStation Alum
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Adam Landis
Mobile Advertising & Marketing | Head of Growth @ Branch | Founder & CEO @ AdLibertas (acq by Branch)
Updates
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How can you measure and justify your #CTV ad spend? Tune into Adam Landis's conversation with Jake Richardson, global head of CTV strategy at Moloco, to learn how to make CTV advertising work for your brand: https://lnkd.in/ehtt65A6
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Understanding the modern customer journey is crucial for effective marketing. 🔍 Mark your calendars for July 11 at 3 p.m. ET. Join experts Eva Ber from Branch and James Shields from Rockerbox as they dive into "Creating a Unified View of the Customer Journey." 📈 We'll explore the strategies to track and understand complex journeys for better marketing insights and conversions. 🔗 Register now: https://lnkd.in/ev_9FErY
Webinars for Marketing Attribution
rockerbox.com
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🔥 We're still reliving the excitement from Leaders in Mobile Growth London! Next stop: Australia! Connect, learn, and grow with top mobile experts at our upcoming LIMG events: 📅 Melbourne: July 24, 2024 at The Langham, Melbourne: https://lnkd.in/eq3enPkH 📅 Sydney: July 30, 2024 at The Langham, Sydney: https://lnkd.in/eG3yYTNn
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⬆ 20% increase in app installs ⬆ ROAS ⬆ Campaign ROI See how RTLZWEI used deep links to transform viewer engagement and improve app adoption. Read the full case study: https://lnkd.in/e5W-S7T9
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Excited for our upcoming webinar with Rockerbox, “Creating a Unified View of the Customer Journey,” on July 11 at 3 p.m. ET! 🚀 We’ll dive into the complexities of multi-channel, multi-device customer journeys and how to streamline your marketing efforts. Hear from Rockerbox CSM James Shields and our very own Eva Ber as they share strategies to centralize customer touchpoints and unlock valuable insights. Don't miss out — register now! 👉 https://hubs.la/Q02DXRG00
Modern buyers don’t just interact with your brand from one device or in one way—the buyer journeys of today encompass multiple channels and span multiple different devices. This can cause complexities in reporting for marketers who don’t have a way to link users across devices. In our upcoming webinar “Creating a Unified View of the Customer Journey,” scheduled for July 11 at 3 p.m. ET, we’re tackling this problem and how to solve it through technology. We’ll answer questions like: ❓What does it mean to have a unified view of the customer journey? ❓Why is it so beneficial to centralize customer touchpoints across web and mobile? ❓What insights can brands gain from having this unified view? Don’t miss out on this webinar, featuring Rockerbox CSM James Shields and Branch Senior Solutions Consultant Eva Ber. Register Now → https://hubs.la/Q02DXRG00 #customerjourney #mobileapp #marketing
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Smart banners are a game-changer for turning web visitors into loyal, high-value app users. However, the right content, copy, and placement can be the difference between high conversions and dismissed prompts. A/B testing lets you test hypotheses, understand your users' preferences, and hone in on the most effective variations. Here are seven tips to get your A/B tests right: https://lnkd.in/enhKQ9YV
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Curious about #CTV? 📺 Don't miss your last chance to register for tomorrow's episode of #TechTalks with Jake Richardson, global head of CTV strategy at Moloco, and Adam Landis, head of growth at Branch. We'll discuss all things CTV advertising — best practices, FAQs, and more. Register to join: https://lnkd.in/eZD-f7H8 #ctvadvertising #ctv #digitalmedia #mobilegrowth
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Ready to take your mobile marketing skills to the next level? 🌟 Branch University offers tailored learning paths, comprehensive training modules, and certifications to showcase your expertise. 🌐💼 Discover what's new at Branch University and pave the way for your mobile growth success: https://lnkd.in/dAURuAkx
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What will it take to make #AdAttributionKit successful? Catch the full conversation with David Philippson, Adam Landis, and Mark Hansen: https://lnkd.in/eaY6p2nd #SKAN #adattributionkit #apple #wwdc