If you’re trying to be more data-driven, we’re here to help. On July 30, at 11 a.m. ET we’ll be hosting “Rockerbox AMA: Building a First-Party Data Foundation”—a presentation with one of our Product Managers where we’ll be answering audience questions and giving you the roadmap to better marketing analysis through data. You’ll get answers to questions on: ✔️What first-party data is ✔️Why it’s beneficial to marketers ✔️How Rockerbox’s approach to first-party data stands out Register Today! https://hubs.la/Q02HSmhm0 #datadrivenmarketing #data #marketingdata
About us
Rockerbox empowers marketing executives with a competitive edge in data-driven decision-making. We provide a comprehensive data platform that seamlessly integrates with your data warehouse. Our products streamline data collection for multi-channel marketing measurement and allow you to leverage best-in-class MMM, MTA, and other analyses to enhance your strategic decisions and drive growth. With Rockerbox, navigating the intricate world of marketing data becomes straightforward, enabling you to optimize your business outcomes efficiently.
- Website
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https://www.rockerbox.com/
External link for Rockerbox
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- New York
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Attribution, Data Centralization, Channel Measurement, Identity Resolution, advertising, analytics, data, marketing performance, performance marketing, marketing measurement, marketing attribution, and marketing data
Locations
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Primary
Get directions
New York, US
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United States, US
Employees at Rockerbox
Updates
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Data-driven marketing is more important than ever. What makes data-driven marketing possible to begin with? High-quality, first-party data. Join us for “Rockerbox AMA: Building a First-Party Data Foundation” Tuesday, July 30, at 11 a.m. ET, where we’ll answer questions on what first-party data is, why it’s beneficial to marketers, and how Rockerbox’s approach to first-party data stands out. You won’t get any generic content in this webinar—we’re answering questions, diving into the details, backing it up with facts, and leaving you with actionable next steps for leveraging data on your marketing team. Register Today! https://hubs.la/Q02H6WsP0 #datadrivenmarketing #data #marketing
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This is going to be a great (and timely) conversation. If you're actively building the framework for your company around measurement and exploring a multi-methodology approach, don't miss this session! 7/23 and 1p ET. Link below!
Head of Marketing @ Rockerbox 👉 VP Marketing | 3x B2B Series A/B Marketing Executive | B2B Revenue Leader | Mom of 2
First rule of marketing: Always be flexible. Everyone is talking about MTA + MMM right now. Triangulation, diversified measurement, calibration— it all boils down to this: how should I be looking at my marketing data to make decision? We have been talking about this over at Rockerbox for awhile, and even had a low-lift, internal webinar planned to talk through leveraging MMM + MTA together... But what we didn't expect? Hundreds of people to register right out of the gate. We realized that if we were going to start the conversation, we wanted to make it as impactful as possible. So I set out to find the best thought leaders to join Ron Jacobson and Kelsey Kearns in diving deep into the question of methodologies. And? I found them—and we're looking forward to having an engaging conversation around triangulation, MMM + MTA next week! This is one of the cornerstone topics for consumer marketers right now, and I can't wait to hear what Myles Younger of U of Digital and Tylynn Pettrey of Chalice Custom Algorithms bring to the conversation! See you there? (You know where to look)
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Have a lot of customers who interact with both your app and website and want a way to tie together all the touchpoints on their customer journey? Tomorrow, July 11, at 3 p.m. ET, we’ll be discussing ways to demystify complex modern buyer paths in “Creating a Unified View of the Customer Journey.” Join to hear insights from Rockerbox CSM James Shields and Branch Senior Solutions Consultant Eva Ber. Register Now >> https://hubs.la/Q02G3NNw0 #customerjourney #mobileapp #marketing
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Who else is at The Lead Summit today and tomorrow?!
Experienced Sales & GTM Leader | Martech SaaS Expert | Driving Privacy-Centric MTA & MMM Solutions for Data-Driven Organizations 📈
Looking forward to a full day of networking and learning in NYC 💪 Excited to hear Ron Jacobson speak on Technologies Enabling Growth 📈 at #theleadsummitNYC2024.
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Love seeing Rockerbox data in the wild! These are great insights shared in The Business of Fashion 💪
Great to see Rockerbox data in the The Business of Fashion case study on "How Brands Can Balance DTC and Wholesale." What are we seeing? CPAs on Meta have been steadily rising over the last year (up ~25%) Malique Morris
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What do you know about first-party data for marketing? If you feel like you need to brush up your knowledge or you’ve got questions, we’ve got the webinar for you. Join us for “Rockerbox AMA: Building a First-Party Data Foundation” on Tuesday, July 30, at 11 a.m. ET, where we’ll share everything you need to know about first-party data and why it’s important for marketers. Register today >> https://hubs.la/Q02FWf7R0 #firstpartydata #marketing #data #datadrivenmarketing
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If you feel that the lack of transparency in digital advertising is hindering your ability to optimize and scale campaigns, you're not alone. While digital ad platforms offer more possibilities than ever, it's also becoming increasingly difficult to get a clear and reliable view of performance across multiple platforms, each with different approaches to measuring performance. Learn more about the problem, and how the industry at large (and Rockerbox) is tackling the confusion with technology. https://hubs.la/Q02FP9Nm0 #marketing #data #datadrivenmarketing
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MMM vs. MTA — feel like you need to pick a side? How about leveraging the strengths of both TOGETHER as they were designed to be used? We’re walking through the how-to in an upcoming webinar on July 23 at 1 p.m. ET featuring Rockerboxers Eddie Chou, Product Manager, and Kelsey Kearns, Head of CS. In this webinar, you'll learn: ❓How MMM helps you set high-level budgets with confidence ❓How MTA helps you optimize on a granular level ❓How to leverage both methods together at your organization Register now and take the first step towards mastering the art of data-driven marketing with Rockerbox MMM and MTA. Register >> https://hubs.la/Q02F7frk0 #MTA #MMM #datadrivenmarketing
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Modern buyers don’t just interact with your brand from one device or in one way—the buyer journeys of today encompass multiple channels and span multiple different devices. This can cause complexities in reporting for marketers who don’t have a way to link users across devices. In our upcoming webinar “Creating a Unified View of the Customer Journey,” scheduled for July 11 at 3 p.m. ET, we’re tackling this problem and how to solve it through technology. We’ll answer questions like: ❓What does it mean to have a unified view of the customer journey? ❓Why is it so beneficial to centralize customer touchpoints across web and mobile? ❓What insights can brands gain from having this unified view? Don’t miss out on this webinar, featuring Rockerbox CSM James Shields and Branch Senior Solutions Consultant Eva Ber. Register Now → https://hubs.la/Q02DXRG00 #customerjourney #mobileapp #marketing
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