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Smart banners are a game-changer for turning web visitors into loyal, high-value app users. However, the right content, copy, and placement can be the difference between high conversions and dismissed prompts. A/B testing lets you test hypotheses, understand your users' preferences, and hone in on the most effective variations. Here are seven tips to get your A/B tests right: https://lnkd.in/enhKQ9YV

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