Two by Four

Who said Advertising can’t help save the world? 🌎 Two by Four couldn’t be more excited for our Media Associate, Jack Williams, to be featured in Ad Age. He offers a fresh perspective on how to reduce pollution generated by digital marketing, and the changes that can be made by agencies to lessen the carbon dioxide that our industry produces. Check out the full article below and join the conversation.   https://lnkd.in/eACrW_dJ

Throughout KTGY’s existence, we’ve had the privilege of designing spaces that spark lasting memories through robust, creative partnerships. Today, we’re revealing how our passions propel us to new heights with an evolved mission and inspiring new brand identity that unifies our service lines under a single brand promise – KTGY, Where Design Lives.   As a collective of architects, interior and urban designers and branding professionals, we are thrilled to launch this new chapter as we move our mission of bringing innovative design to all people and places forward. In a world alive with design possibilities, we create thriving environments. KTGY, is #WhereDesignLives.   #NewChapter #DesignPossibilities #Architecture #InteriorDesign #UrbanDesign #BrandedEnvironments #DesignExcellence #KTGY #WhereDesignLives

Two by Four’s Performance Media team had a great time at the Path to Purchase Institute’s #RetailMediaSummit in Chicago last week. A few takeaways from the conference: Retail media is media. There isn’t a national brand campaign and a retail campaign—there’s a brand experience plan that reaches customers across all conceivable touchpoints. Always establish effective measurement parameters and benchmarks at the onset of a campaign—the P&L is the single source of truth, and all efforts must work to impact that goal. While bringing in new customers is key, having strong brand affinity and defense is imperative to long-term success.

Tag along with Two by Four and Jockey International, Inc. to a content shoot!

BOOM, here it is. #AdOfTheDay Year: 2011 Client: Boomtown

We’ve been a partner with DePaul for over ten years. Hey, do we get tenure?!? #AdOfTheDay Year: 2011 Client: DePaul University

Chicago, we have lift off. #AdOfTheDay Year: 2007 Client: Chicago White Sox

Product testing at its most extreme. #AdOfTheDay Year: 2010 Client: Wrangler

This post is funnier if you read it with a British accent. #AdOfTheDay Year: 2011 Client: Elephant & Castle