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We are a data, AI, and experiences company that creates meaningful and lasting impact globally.
Working closely with our clients, we outline growth trajectories grounded in data and eye-opening insights to make sure we deliver concrete, measurable results, while our profound technological and architectural knowledge allows us to consistently implement meaningful, integrated, long-term solutions.
Our focus is always to achieve concrete, measurable results; that’s why we curate and deliver data-inspired activations that create tangible value across the funnel, and optimize the allocation of marketing investments by meeting a client’s audience where they are.
Since Matteo de Brabant established the company in 2000, we have grown into a multifaceted, highly-skilled, and international team of talents. In 2021, a world-leading private investment fund Ardian acquired a majority stake in JAKALA. Today, we are a leading data, AI, and experiences company in Europe, with headquarters in Milan and multiple offices worldwide.
As individuals, we are strong, but as a team, we grow stronger together. With our clients, we seek to nurture long-term partnerships thereby sharing in their successes as they continuously evolve. Within our business, we prioritize our employees' well-being by actively supporting their needs and development both personally and professionally.
We focus on what matters. Our goal is to create real, measurable value throughout all that we do. Our work is led with enthusiasm, persistence, innovation and initiative. We strive to create impact that drives lasting results, turning problems into solutions, and talk into actions.
Our relentless commitment and determination have been the driving force behind our success. We hold ourselves accountable for our clients' results as if they were our own. We embrace integrity and openness in all that we do. Passion underpins our approach, driving our motivation to continuously excel and inspiring our joy throughout the journey.
We are proud to have always been a data-driven company. Our signature approach has long afforded us access to a great deal of information, enabling us to make better assessments, predictions and decisions for our clients Our approach combines quality data, professional intuition, and creativity to develop business insights that empower real and meaningful improvements for our clients.
We are committed to creating lasting positive change in the industries and communities we serve through innovation and value creation, all while building a more sustainable and inclusive work environment. We strive to be a company that our employees are proud to work for - one where they feel empowered and uplifted to be and deliver their best.
JAKALA propels its international growth trajectory forward by acquiring FFW, a renowned global company, headquartered in Denmark, with offices spanning Germany, the United States, the UK, and France. It stands as a prominent developer of customer experience solutions. This transaction marks the largest acquisition to date in Europe within the private digital services sector.
JAKALA takes another important step on the road of becoming the world’s foremost all-in-one marketing company and expands in France and Latvia, thanks to the acquisition of Madagence, Roibox and SoyHuCe.
Thanks to these acquisitions, JAKALA strengthens once more its e-commerce practice and presence, unifies the view of the territory of a brand, offering a real omni-channel strategy, and boosts its Al & data practice.
With the acquisition of GotU, JAKALA enhances its highly specialized AI-based service portfolio, paving the way for expansion into new client segments within SMEs and Retail.
Moreover, leveraging the success of its Parisian division's launch one year prior, JAKALA achieves another milestone in France by acquiring a majority stake in Claravista, a company with offices in Paris and Singapore, leading major international brands through digital transformation and data utilization.
These acquisitions mark another stride in JAKALA's journey of international expansion, solidifying its position as a European powerhouse in data transformation propelled by AI.
SBAM is the creative agency born from the fusion of JAKALA and a team of seasoned creative professionals. The agency embraces Radical Simplicity as its guiding philosophy. It seamlessly blends creative talent with AI & Data transformation, with JAKALA playing a pivotal global role. With 25+ active clients like Virgin Fibra and Cellini Caffè, and a team of 50 professionals specializing in branding, campaigns and social media, SBAM emerges within JAKALA's Digital & Media business line. This culmination of internal efforts creates a robust, agile, and ambitious structure, blending existing expertise with ongoing recruitment efforts.