How to bring newsrooms into the business of news
Practical tools and guidance on defining newsroom transformation, understanding the value of journalism, establishing newsroom-wide KPIs, and creating a data-fluent newsroom culture
Scope of the Initiative
Defining newsroom transformation
Move beyond theories into the practicalities of “newsroom transformation.” What is it? And how will we know when we have “transformed”?
Understanding the value of journalism
Content economics may be science, but determining priorities that emerge are art. Learn more about the emerging values of journalism in the digital world.
Establishing newsroom-wide KPIs
How to link journalism to business objectives serving paid and free audiences? What should media companies quantifiably be rewarding in newsrooms?
Creating a data-fluent newsroom culture
Evolving into a data-driven newsroom, including what that means and how to measure success, will be a key focus.
Deliverables
Newsletter
Get bi-weekly Newsroom Transformation Initiative newsletters in your inbox. Sign up here
Webinars
Join newsroom peers for practical members-only Webinars.
Master Class
Evolving into a data-driven newsroom is the focus of the October Newsroom Transformation Master Class. We will break down what that means and how to measure success. See schedule here
Report
Download our latest reports on newsroom transformation. Click here to view.
Conferences
At INMA conferences throughout the year, get an executive-level overview of advertising trends and developments.
Ask me anything
Corporate members may connect with Newsroom Initiative Lead Amalie Nash for private briefings on newsroom innovation. Contact INMA
Upcoming Newsroom Transformation Initiative Events
Newsroom Transformation Committee Meeting
August 13 | Meeting
Newsroom Transformation Committee Meeting
September 10 | Meeting
Newsroom Transformation Committee Meeting
October 08 | Meeting
Newsroom Transformation Master Class
October 10-17 | Master Class
Newsroom Transformation Committee Meeting
November 12 | Meeting
Latest Newsroom Transformation Initiative Blog Posts
Mission
The mission of the INMA Newsroom Transformation Initiative is to bring newsrooms into the business of news. The INMA Newsroom Initiative was approved by the association’s Board of Directors and implemented February 1, 2022, and has been augmented for 2024 to dive deeper into the practicalities of newsroom transformation.
Newsroom Transformation Initiative Lead
Amalie Nash is a senior advisor for the National Trust for Local News in the United States and previously served at Gannett | USA Today Network in various capacities, including senior vice president local news and audience, editor and vice president of audience engagement at The Des Moines Register, as well as stints at the Detroit Free Press and Ann Arbor News.
