ANA’s Ethics Code of Best Practices – A New Framework for Privacy, AI and More

Join us as we highlight ANA’s “Ethics Code of Marketing Best Practices” – a common set of rigorous standards for ethical marketing. Marketers will use this broad ethical framework and resource guide when they deploy marketing practices and technologies responsibly and ethically. 

The ANA continues to lead the way in establishing high standards for our industry, and this comprehensive ethical framework offers a new roadmap for brands to engage in ethical marketing across both existing standards and emerging areas like AI. These guidelines offer sustainable business practices that uphold our commitment to consumers, while allowing continued updates and additions to address our rapidly changing world. 

Please share this webinar with your colleagues and join us as we walk you through the new Ethics Code – the more participants and sharing the better for the entire marketing ecosystem and for the future of ethical marketing. 

We will be providing an overview of the core elements of the Code:

• Part 1 - Advertising Claims and Offers
• Part 2 – Accessibility, Older Adults and Children (Audiences)
• Part 3 – Diversity and Inclusion
• Part 4 – Data Privacy, Security and Stewardship
• Part 5 – Regulated Products and Services
• Part 6 – Digital Innovation (Artificial Intelligence, Machine Learning and Automated Processing)
• Part 7 - General Principles

We’ll also discuss how the Code was developed, what issues were taken into consideration, and next steps in promotion, education and compliance.

Be an ethics advocate for your organization and join us for this informative session.