You Might be a Marketer Conference hosted by Clark Atlanta University (In-Person Only)

Join The ANA Educational Foundation (AEF) at the You Might Be a Marketer HBCU student conference which convenes industry and academia. This event is geared towards students who will come from Clark Atlanta University, Morehouse College, and Spelman College to explore the following key themes:

The Industry: Discover how the marketing industry collaborates to create meaningful brand engagements with consumers and businesses.
Career Advice: Gain insights into working in the marketing field and learn how to navigate your future career.
Job Preparation and Opportunities: Learn how to prepare for a career in marketing and explore the various roles available.

We invite industry to join for the entire day to share their experiences with students with a specific opportunity to interact with them during an interactive lunch from 12:30 - 2:00pm!

when

Start: Thursday, November 7, 2024 at 8:00am

End: Thursday, November 7, 2024 at 3:00pm

WHERE

Clark Atlanta University
223 James P. Brawley Dr., S.W.
Atlanta, GA 30314

Registration Pricing

	Client-Side Tier	Platinum Tier	Gold Tier	Silver Tier	Nonmember
Registration
Registration	Client-Side Tier $0	Platinum Tier $0	Gold Tier $299	Silver Tier $399	Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, November 7, 2024
8:00am - 9:00am	CHECK-IN / BREAKFAST
9:00am - 9:25am	WELCOME REMARKS
9:25am - 10:00am	KEYNOTE: THE EVOLVING MARKETING LANDSCAPE: INSIGHTS FROM AN INDUSTRY LEADER Get an insider's look into the ever-changing world of marketing and advertising from a dynamic industry leader as they share their valuable insights into current trends, consumer preferences, and modern technologies. Discover how these changes may impact your future career path and learn how to stay adaptable and innovative in this dynamic field.
10:00am - 10:35am	NAVIGATING YOUR MARKETING CAREER: INSIGHTS FROM DIVERSE PERSPECTIVES Learn firsthand from career professionals and explore opportunities for your future as you prepare to enter the workforce. Gain valuable insights from industry professionals representing diverse marketing roles, discover career diverse career pathways, how to navigate and build a sustainable career in this industry, and how to build solid skills for success when entering this dynamic field.
10:35am - 10:45am	NETWORKING BREAK
10:45am - 11:20am	FIRESIDE CHAT: MCDONALD'S APPROACH TO ACTIVATING EXPERIMENTAL CAMPAIGNS & MULTICULTURAL MARKETING AT HBCUS Join us for an insightful fireside chat with McDonald's as they share their innovative approach to activating culturally relevant campaigns at HBCUs. Discover how McDonald's leverages its brand to engage with diverse student populations, foster community connections, and drive impact through strategic partnerships and experimental activations. Do not miss this opportunity to uncover the secrets behind McDonald's successful marketing strategies in the HBCU community!
11:20am - 11:55am	MASTERING MARKETING STRATEGIES: INSIGHTS FROM EXPERT PRACTITIONERS Learn the fundamentals of crafting effective marketing strategies from experienced professionals across various industries. Explore how they utilize key principles and practical tips for developing strategic plans that capture audience attention, drive engagement, and achieve business objectives as you embark on your marketing career journey.
11:55am - 12:30pm	INNOVATION IN MARKETING: STAYING AHEAD OF THE CURVE Explore the exciting world of marketing innovation and discover how leading organizations are pushing boundaries to stay ahead. Learn about emerging technologies and innovative approaches that are shaping the future of marketing. Gain inspiration and insights to fuel your own innovative ideas as you enter the marketing industry.
12:30pm - 2:00pm	NETWORKING LUNCH
2:00pm - 2:35pm	WORKSHOP 1: MINI MARKETING LAB: BRIEFING PROCESS Engage in an interactive and hands-on session where students participate in a mini marketing lab simulating the briefing process. Collaborate in teams to analyze marketing challenges, develop creative solutions, and present strategies in a simulated real-world environment. This session offers a practical and immersive experience, allowing participants to apply marketing principles and sharpen their critical thinking skills.
	WORKSHOP 2: BUILDING YOUR PERSONAL BRAND Learn how to establish your personal brand as you prepare to enter the marketing and advertising industry. Explore strategies for showcasing your unique skills, experiences, and passions to stand out to employers. Discover the importance of networking, online presence, and professional development in building a strong personal brand that reflects your identity and aspirations
2:35pm - 2:45pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.