Taco Bell has the power to take over on social media, and it’s time to taco bout it.
CMO Taylor Montgomery has been at the center of some of Taco Bell’s biggest campaigns, including recruiting Doja Cat to headline the return of Mexican Pizza, teaming up with LeBron James to fight against the “Taco Tuesday” trademark and bringing back the Volcano Menu with the help of Paris Hilton.
The company’s marketing winning streak is hotter than its Diablo sauce, and Montgomery said part of the strategy is showing up like a consumer rather than a brand.
“We look to humbly understand what is resonating with consumers on social and then decide how our brand can authentically play in those spaces,” Montgomery said.
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