Creators and Strategists Say These Are the Social Trends to Watch
At Social Media Week, experts discussed Instagram’s ceiling and testing content on X.
At Social Media Week, experts discussed Instagram’s ceiling and testing content on X.
When influencers are paid for every visit, post and shout-out, the magic of genuine recommendation is lost.
Lions Creators event reflects the growing power of the creator economy.
When brands abide by a rigid rule book, it eliminates the space to play.
CMO Taylor Montgomery explains Taco Bell's social marketing strategy.
Katherine Chan explains the Duo Multiverse and that 'WTF moment' during the Super Bowl.
Mad Rabbit drives 15% of its sales from TikTok.
The marketing tactic works, but recent voyages have garnered criticism.
Given current market dynamics, double-digit growth may only be sustainable for the short term.
Megan Thee Stallion joined the three day Social Media Week program in April, set to take place in New York.
What brands can learn from the #TrippinWithTarte Bora Bora backlash.
A BTS look at Auntie Anne’s social content strategy and viral posts.
A cross-country look at the accounts of 576 influencers found that only 20% revealed when they were posting ads.
When everyone's talking about one thing, how can brands remain relevant on social and beyond?
Le Pub and the Italian brand on fighting food waste with 'a new kind of storytelling.'
Creating content and value for consumers is the best trade for their data.