The Trade Desk alerted buyers earlier this week of plans to no longer monetize Yahoo’s video after it alleged the publisher had been consistently misrepresenting the inventory as in-stream, a type of online video that typically fetches higher prices from buyers.
“Yahoo has been misdeclaring video inventory as in-stream,” according to an email seen by ADWEEK. “Thus far, Yahoo has been unwilling to rectify the issue.”
The Trade Desk said that if Yahoo didn’t make any changes, the DSP would disable access to Yahoo’s video inventory across open market and Trade Desk library deals by Monday, June 17.
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