Yahoo is celebrating the power of creative to drive campaign results.
Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of their ads based on real-time insights, making them more relevant.
And early tests show that it’s driving results.
“There are 205 million logged-in users [in the U.S] that our clients are often using for targeting and identity in the platform,” said Tony Gemma, head of global ad creative at Yahoo.
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