Tech vendor Good-Loop—with a mantra of building ad solutions that have a more positive impact on the world—is letting publishers use its carbon measurement, reduction and recommendations product, Good Measures for Publishers, for free. Advertisers pay $5,000 monthly to access Good Measures.
Publishers can sign up for an emissions audit now, with the tool launching in August, Good-Loop announced at the Cannes Lions Festival.
“We must stop telling advertisers that they are reducing their emissions by blocking publishers: That is wrong and factually incorrect,” Will Luttrell, chief technology officer at Good-Loop, told ADWEEK.
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