Equativ, a supply-side platform (SSP) headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising.
The terms of the deal were not disclosed, but the combined net recurring revenue of the two companies will be above $200 million. The deal will be funded through capital from Equativ’s majority owner, private equity firm Bridgepoint, which bought its stake in the company in February 2023 for a deal worth around $370 million, Business Insider reported at the time.
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