Ad verification firm DoubleVerify is trying harder to explain to the industry what it does.
At the Cannes Lions Festival, the firm announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for-advertising sites, social media measurement and brand safety, and fraud.
“This is a very dynamic space and, over the past six months, there have been a handful of topics that warrant an acute focus,” Dan Slivjanovski, DV’s chief marketing officer, told ADWEEK, speaking from DV’s yacht in Cannes this week.
After being accused of not catching that marketers were buying ads on an MFA site thinking that it was Forbes in April (Slivjanovski said DV did identify the site as a low-severity MFA and made its customers aware), the firm wants to dispel some myths about what ad verification tech can and can’t do.
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