Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale
Customer segments data business Claritas is the latest company to take advantage of a more active adtech M&A market.
Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges
Experts have long said there are too many sell-side adtech companies.
Exclusive: Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
20 of Yahoo’s advertisers participated in tests for Yahoo Creative.
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale
SSPs are an area of adtech that has been plagued by a lack of differentiation.
DoubleVerify Wants to Teach the Industry About MFA
At the Cannes Lions Festival, DoubleVerify announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for-advertising sites, [...]
Meta Unveils Threads API and New AI Tools at Cannes
GenAI chatbot and paid ads come to Messenger.
3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing
At ADWEEK House @ Cannes, Ulta Beauty, Autodesk and VidMob on why humans matter.
At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media
After more than a year of discussion and industry-wide collaboration, adland has the beginning of a framework for measuring the climate impact of advertising.
Exclusive: Oracle Will End All of Its Ad Products by Sept. 30
The tech giant let customers know today a more detailed plan of its exit from the ads business.
Following Blocklist Backlash, Good-Loop’s Carbon Reduction Tool Is Free for Publishers
Good-Loop carbon reduction tool Good Measures aligns with GARM's long-awaited framework.
Exclusive: The Trade Desk Threatens to Demonetize Yahoo Video
Exclusive: The DSP is accusing the publisher of misrepresenting its inventory.
Pinterest Is the Latest to Offer an AI-Powered Media Buying Tool, Called (Naturally) Performance+
Pinterest is introducing Performance+, its version of AI-powered media buying tools similar to Meta Advantage+ and Google Performance Max.
Oracle Is Shutting Down Its Ad Business
The business generated $300 million in revenue in 2024 fiscal year, down from a reported $2 billion in 2022.
Exclusive: Equativ Is Acquiring Sharethrough to Compete Among Undifferentiated SSPs
The combined companies will have a net recurring revenue of above $200 million.
Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
Opening up to more demand would likely lead to more dollars flowing through Roku Exchange.
Exclusive: Inside the Pitch Deck That Creative AI Startup Dragonfly Used to Raise $6 Million
Brands like PepsiCo, Coca-Cola, Reckitt and Brown-Forman work with Dragonfly.
