5 Reveals From Google’s Leaked Search Docs

Leaked docs detail Google's data collection, link reliance and how it views small sites

Last chance to save 35% on Mediaweek! Join ADWEEK this October 29–30 in New York City to discover the media tools and strategies driving success for media buyers, sellers, creators and enthusiasts.

A little light is shining on Google’s Search black box.

A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine—which has long been a mystery for search-engine-optimization experts and businesses—like what data Google collects, how it relies on links and how it views small websites.

“SEO has always been a black box,” said Travis Tallent, vice president of SEO at Brainlabs. “It’s always been experimental and largely driven by testing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in