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A little light is shining on Google’s Search black box.
A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine—which has long been a mystery for search-engine-optimization experts and businesses—like what data Google collects, how it relies on links and how it views small websites.
“SEO has always been a black box,” said Travis Tallent, vice president of SEO at Brainlabs. “It’s always been experimental and largely driven by testing.
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