Event and Trade Show Marketing
Colin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He’ll Spend $4 Million in Funding
Lumi Story AI is Kaepernick’s latest venture, helping creators make comics and sell them.
Exclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign Performance
Gen-AI-powered targeting outperformed The Times’ averages, with an average CTR of 0.40%.
Hodinkee Winds Down Its Commerce Program, Returns Focus to Content
Hodinkee faced numerous challenges with its commerce strategy.
Travel Publisher Lost In Acquires BuzzFeed’s Bring Me! Franchise
Lost In's purchase of Bring Me is the second step in a broader roll-up strategy from the founders of Jukin Media.
The Substack That Became the Antidote to Food & Bev Puff Pieces
Snaxshot founder Andrea Hernández calls it how she sees it for her subscribers.
The Kelce Brothers and Julia Louis-Dreyfus Top ADWEEK’s 2024 Audio Awards List
Plus, can't-miss podcast honorees in B2B, comedy, politics and pop culture.
BDG Lays Off Staff, Consolidates Parenting and Lifestyle Portfolios
BDG is consolidating media titles and laying off staff.
Future Launches Branded Content Studio to Tap New Budgets
Future's new branded studio looks to increase direct advertising sales and hedge against cookie deprecation.
How Uproxx Studios Is Connecting Brands With Music Culture
Uproxx Studios reaches more than 170 million U.S. visitors each month.
Musk’s Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety Improvements
The number of companies advertising on X dipped 11% year-over-year, from nearly 12,000 in 2023 to 10,600 in 2024.
Ad Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat
TikTok's user growth, especially among younger people, is flagging.
What ‘Corporate Pride’ Got Wrong All Along
Going forward, let’s make sure community impact—like support of trans people—is a clear and established goal of our work.
Adtech M&A Is Up, But With Fewer Buyers and Lower Valuations
Driving this uptick in deal activity is the right-sizing of expectations after 2021’s very active adtech market and companies looking to create a more cohesive narrative.
Exclusive: How Shake Shack Used Reddit and AI to Drive Sales
The 10-day campaign led to over 13,000 ad clicks.
Time Dropped Its Paywall One Year Ago. Here’s What’s Happened Since
Time is betting its business on advertising—and its brand.
Brands Fear TikTok Shops Promo Pullback Will Dent Revenue
Not all brands are eager to join TikTok Shop precisely because the platform controls the pricing of product discounts.
