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Oh, crap. Right there, not 10 feet away from you, is that creative marketing icon you’ve been idolizing for years.
This could be your moment! With just a few choice words, your hero could become your client, mentor, boss or even your bestie. But then again, what if you make it weird? You always make it weird. Maybe you should just spare them your cringey, sweaty-palmed introduction.
Welcome to Overthinking It, Cannes Edition. At the Lions festival, you’ll often find yourself in proximity to greatness—or at least some very cool people.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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This story first appeared in the June 11, 2024, issue of Adweek magazine. Click here to subscribe.
