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Disney has debuted two new ad products across its streaming portfolio, reflecting the new capabilities available to marketers in the world of connected television (CTV).
According to Jamie Power, the senior vice president of addressable sales at Disney, the products fall into two broad buckets: advergames and shoppable ads.
“It is our goal to push the limits of what is possible while making the ad experience as impactful as possible for our viewers,” Power said. “With these products, we are pairing the interactivity of streaming with the premium nature of content.”
The two advergames, Quiz Show and Beat the Clock, are launching on Hulu and ESPN and are powered by the adtech firm Brightline.
Meanwhile,
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