Paul Hiebert
Paul Hiebert is Adweek's deputy editor of special projects.
The Majority of Men in the U.S. Now Use Skincare Products
How brands can market to skincare's growing demographic.
No Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola Zero Sugar
One factor behind the brand's steady rise: a willingness to change.
How Dr Pepper Snared the No. 2 Soft Drink Spot From Mighty Pepsi
Dr Pepper has been around since the 1880s, so why is it suddenly trendy?
Exclusive: CMOs Must Improve Financial Literacy to Win Over CFOs
Exclusive: Insights from a survey of financial leaders at Nike, Walgreens, Chiquita, Sierra Nevada and more.
People Want Ads That Make Them Laugh, Research Shows
New data supports Cannes Lions' decision to create a humor category.
Cannes Lions Award Entries Are Down 38% Compared to All-Time High in 2016
The decline in submissions hasn't hurt attendance or overall revenue.
GE’s Former CMO Linda Boff Becomes CEO of Said Differently
Linda Boff is the latest top marketer to ascend to chief executive.
The Brands Gen Z Trust Most Relative to All Adult Shoppers
TikTok, Snapchat and Spotify top a list of brands Gen Z consumers trust most compared to all U.S. adults, according to a new report from decision intelligence company Morning Consult. [...]
Apple Becomes the World’s First $1 Trillion Brand
Gains in global brand value follow the same trends as the stock market.
TikTok Shop Has Become a Huge Online Beauty Retailer as the Category Has Grown
In just nine months since it hit the market, TikTok's in-app shopping tool has given top beauty retailers a run for their money.