Lucinda Southern
Lucinda Southern is Adweek's managing editor of media and technology where she oversees the business of media including publishers, social media platforms, ad tech and digital transformation. Before joining Adweek in 2020, Lucinda spent five years at Digiday. Lucinda holds an M.A. from the University of Bristol.
Google Won’t Kill the Cookie. Here Are the Winners and Losers
Google’s decision to keep cookies around will still have an uneven impact across the industry.
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients
The mood has shifted from a few years ago, summed up by the sentiment that what got us here
DoubleVerify Wants to Teach the Industry About MFA
At the Cannes Lions Festival, DoubleVerify announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for-advertising sites, [...]
Amazon Live and GroupM Give Shoppable TV a Shot in the Arm for Brands
In 2023, more than 1 billion viewers in the U.S. and India watched Amazon Live streams.
Following Blocklist Backlash, Good-Loop’s Carbon Reduction Tool Is Free for Publishers
Good-Loop carbon reduction tool Good Measures aligns with GARM's long-awaited framework.
Publishers Reeling From Carbon Emissions ‘Shakedown’
Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.
Reddit’s CMO Busts Platform Myths
Two people ask for recommendations in their Reddit communities every second, taking actions based on those recommendations.
Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth
Reddit has a contextual-based ad business that is safe from the tremors of cookie deprecation.
Eater’s EIC Stephanie Wu on Recipes for Success
ADWEEK's Editor of the Year outlines how the title goes beyond the rinse and repeat to reach new audiences.
How Puma Measures Success Across New Tech
Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.