Kathryn Lundstrom
Kathryn Lundstrom is Adweek's sustainability editor, where she covers advertising and marketing news through a climate lens.
Leaked Pitch Deck Shows Walmart Is Pitching In-Store Ads to New Brands
The new offering was shared with agencies today in a virtual presentation detailing how those in-store ads will show up on the retailer's TV wall and self checkout digital screens.
Retail Media Startup Symbiosys Wants to Help Brands Buy Targeted Ads Using Retailers’ Data
Symbiosys sells a white-labeled, self-service platform that plugs into a retailer's first-party data and product inventory.
Brands Can Now Buy Display Ads in Sam’s Club Scan & Go App Feature
Nearly a third of the big box retailer's members use the quick checkout feature.
Tasty’s Recipes Become Ready-to-Eat Meals With CookUnity
The deal expands the BuzzFeed-owned cooking publisher's commerce offerings.
Best Buy Refreshes Brand for the Age of AI, Introducing ‘Spokeshologram’
Branding is primarily a consumer play, but its effectiveness has ripple effects on Best Buy's ad strategy.
How Albertsons Media Collective Is Solving One of Retail Media’s Biggest Problems
ADWEEK caught up with Kristi Argyilan, the grocery chain's svp of retail media.
4 Havas Agencies Stripped of B Corp Status Over Shell Contract
The move follows complaints by Clean Creatives and a coalition of B Corp-certified firms.
Retail Media’s Top 3 Growing Pains (and How to Navigate Them)
Global retail media ad spend is forecast to reach $165.94 billion by 2025 (per eMarketer).
Effie Case Study: How VML and Oreo Reversed a Downward Sales Trajectory—and Then Some
The campaign resulted in 7.3% year-over-year sales growth for the cookie brand.
5 Stark Stats Showing AI’s Unsustainable Impact
Generative artificial intelligence is rapidly changing how marketers do their jobs—in many cases, improving systems and streamlining tedious processes. But the energy that's required for large language models like ChatGPT [...]