Catherine Perloff
Catherine is an Adweek staff reporter covering ad tech, social media platforms and their influence. Catherine joined Adweek in 2021 from Debtwire where she covered high yield and distressed corporations. A 2019 graduate of Tufts, Catherine has previously written for Forbes and Inc.
SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access
The companies have for the first time confirmed the existence of these new fee structures to ADWEEK.
Google Won’t Kill the Cookie. Here Are the Winners and Losers
Google’s decision to keep cookies around will still have an uneven impact across the industry.
Exclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions
EXCLUSIVE: Buyers accuse Paramount-owned FAST platform of tricking their algorithms into spending too much.
Here’s What NBCU Is Charging for the First Programmatic Olympics
Through a partnership with The Trade Desk, NBCU has three different offerings for Olympic programmatic inventory.
Exclusive: Data Firm Alliant Hires Bank to Pursue Sale
Alliant joins several other data businesses and adtech firms pursuing M&A activity in recent months.
Adtech’s 3 Main Gripes With Google’s Privacy Sandbox
Four adtech firms and the IAB Tech Lab published reports in the past two weeks on how Privacy Sandbox works. We break them down.
Adtech M&A Is Up, But With Fewer Buyers and Lower Valuations
Driving this uptick in deal activity is the right-sizing of expectations after 2021’s very active adtech market and companies looking to create a more cohesive narrative.
Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale
Customer segments data business Claritas is the latest company to take advantage of a more active adtech M&A market.
Exclusive: Adtech Firm Sonobi Pursues a Sale as SSP M&A Surges
Experts have long said there are too many sell-side adtech companies.
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale
SSPs are an area of adtech that has been plagued by a lack of differentiation.