Bill Bradley
Bill Bradley is Adweek's deputy TV, Media and Sports editor. Bill joined Adweek from Screen Rant in April, 2022. Before that, Bill spent 7 years at Huffington Post as entertainment editor and reporter.
5 Marketing Trends Shaping the Paris 2024 Olympics
From new measurement to mental health, here are the trends to watch at the 2024 Summer Olympic Games.
Warner Bros. Discovery Sends NBA Rights Deal Into Overtime
Warner Bros. Discovery looks to match Amazon's deal for NBA rights.
NBCUniversal Crosses Upfront Finish Line First With ‘Modest Growth’
NBCU wraps upfront talks with "modest growth" across its portfolio.
Netflix Ad Sales VP Peter Naylor Shockingly Exits Streamer
Naylor joined the company in 2022 ahead of its ad tier launch.
Google and NBCU Surprisingly Partner to Power the Olympics With AI
Google, NBCU and Team USA are bringing AI to power the Olympics.
What to Know About Warner Bros. Discovery’s Latest Layoffs
Warner Bros. Discovery is laying off nearly 1,000 employees across its portfolio.
Here’s What NBCU Is Charging for the First Programmatic Olympics
Through a partnership with The Trade Desk, NBCU has three different offerings for Olympic programmatic inventory.
Tubi’s UK Campaign Isn’t Afraid to Call People Out
Fox's ad-supported streamer Tubi tells consumers to 'Watch What You Actually Want to Watch.'
What to Know About Hallmark’s New Streaming Service
Hallmark is launching new streaming service, Hallmark+.
3 Big Questions After Bill Belichick Surprisingly Joins The CW’s Inside the NFL
Super-Bowl-winning coach Bill Belichick is joining The CW, and we have questions.